Posturing: Organizing My Book Marketing Plan
The big thing with posturing this month is that it is all about getting ready to make things happen. At the end of next month, I will be fully into marketing my next book: Book III of the Locket Saga: A Coward’s Solace both online and physically. Therefore other things need to be done so that they do not slow down my momentum. This month I am finishing a big chunk of Book V of the Locket Saga: In The Shadow Of The Mill Pond by completing its second draft. In addition, I am researching ways to market and sell my books. This is a major shift that I am taking in this second half of 2015. I am shifting from production mode to marketing mode. I have gotten good at creating a good product now I need to get paid for the work that I have already done.
Write An Email for Getting Reviews
One of the main things that I will need to do next month in regards to launching my book is to get some reviews of my book as quickly as possible. That means that this month, I will need to find people to do those reviews. (If you are interested in a free print copy of my book to read to do a review, let me know.)
Writing Press Releases
The main press release that I need to write is the press release explaining about my book launch. In this press release, I would also like to acknowledge my two beta readers by having photos of them with their copies of my book in this press release.
Another type of press release that I will need to write will be for subsequent book signings in this area.
Yet another type of press release that I will need to write will be for every interview that I will conduct and have conducted over the next several months.
Finally, I need to write press releases regarding guest blogs that I might share. I think that it would be fun to do a blog tour and visit other author’s sites. In addition, I will ask those same authors to write on my blog.
These press releases I will send out to the media (first ones local and online, then national and finally international). In addition, they will be posted on my social media sites and sent to my mailing list of people who specifically want to know when my books are published.
Setting Up A Book Launch
I have done this before and it was a fun event. It was very stressful because I didn’t think that anyone would show up. However, they did and I even have a photo of the event that I often post.
Setting Up Radio interviews
I have done a few online radio interviews, but I hope to do a few regular radio programs as well. I can find the stations on line, send an email to who I think will be an interested party, and go from there.
Setting Up Blog interviews
Finding people to interview me on their blogs will probably involve me reciprocating and interviewing them on my blog. Therefore, I will need to in addition to answering any questions that the blogger has for me, but also I will need to have my own list of questions for them
Setting Up a Blog tour
I have participated in a blog tour in the past where I was asked to blog about another author. In the case of a blog tour, I would need to have a few prizes to give away. In addition, I would want to make it especially fun. Perhaps include games of some kind rather than just a drawing for people to get the prizes. For instance perhaps I could have a trivia game where you had to go to the next stop on the tour to find out whether you had the right answer. If you were the first to get the answer and were the first to post on that next blog that you were there, you would get the next prize. That way, not only would I get more traffic, but we would all be sharing traffic
Setting Up Public Appearances
In addition to writing and setting up my book launch, and radio and online interviews, I will need to set up for public appearances. This will not only include book signings, but also events where I speak. As I mentioned before, I spoke at a local church, but I intend to do more than that. During the fall months there are numerous fall festivals that I can set up booths and display my books. I know from past experience that I don’t usually make that much money at this type of event, but it does give me publicity. I can also go to nearby libraries and speak there as well.
Now that I know what I need to do, I will need to put deadlines on these projects and add them to my schedule. Stay tuned as I continue over the next several months with my publishing projects.
Donna Brown is an ordained minister. As Author Cygnet Brown, she has recently published her first nonfiction book: Simply Vegetable Gardening: Simple Organic Gardening Tips for the Beginning Gardener
She is also the author of historical fiction series The Locket Saga. which includes When God Turned His Head and Soldiers Don’t Cry, the Locket Saga Continues. Her upcoming book A Coward’s Solace will be available soon. Click here for more information about Cygnet Brown and her books.