The Marketing Focus-Updating My Website, LinkedIn, and Twitter

Updating my Website

January is a great time for me to update my website. This month I had to update my website and include the new booklets that I just finished so why shouldn’t I give it a good look over and at least proofread for any errors.

Next I have updated my LinkedIn Page and Twitter Page

Updating My LinkedIn Page

A couple weeks ago LinkedIn was reorganized. One of the improvements on this page was that I can now be part of one hundred groups rather than just one. LinkedIn seems to be a great place to start updating my social media pages.

Here’s a few other changes that I am going to make concerning using LinkedIn:

1. I am going to create and use custom invitations and connect with then people per week who are within my target audience.
2. When someone agrees to join my network, I will send them a follow up thank-you. In this followup I will see if we can connect even further by either requesting a phone conversation, requesting a meeting over coffee or perhaps offer the individual a free gift.
3. I will engage with my audience by commenting on status updates, published posts, or company page updates.
4. I will post ten helpful status updates per week. I will post six pieces of great content that I did not write, three pieces of great content that I did write and one promotional post promoting my books or services.

Making the Most of Twitter

I learn that twitter posts  have been added to the recent algorithms in Google. So in addition to updating my profile, I have decided to better understand how I can use these new algorithms. There are however important things that make some tweets more valuable than others. Here are a few of the ways that can improve a tweet’s opportunity to hit Google’s front page.

1. Use high quality phrases and hashtages.
2. Do Not repeat the same information over and over again your twitter feed. Broadcasting the same tweets will hurt your tweet’s reach on Google.
3. Do post regular quality posts, however
4. Follow and comment of twitter’s trending topics.
5. Images increase your tweet’s chances of making the front page on google, therefore always include a photo with every tweet.
6. Post 2-3 quality posts per day about your various topics and link back to articles that you wrote.
7. Think before you tweet. Removing your tweet from twitter doesn’t mean that it is necessarily totally gone. If it was commented on, it might still be available for viewing on Google..
8. Monitor your twitter stream regularly. if problems arise in comments, you can quickly address them.
9. Pin a quality post that encourages visitors to learn more about you and what you do.

Something new for Fridays-Video Fridays

Since I have moved my dates of when I am doing my blog posts, it gives me a long stretch of four days when I don’t have anything posted. I don’t however want to write another blog so I decided that I would put a video blog up of a video that someone else has done about the writing process or book marketing. This way, you will be hearing writing ideas from a different perspective. These perspectives may or may not reflect the views of this blogs author.

Donna Brown is pastor at Faith in God Church  1 1/2 miles south of Brandsville, Missouri on Hwy 63. Sunday services are at 10 am and Wednesday night Bible Study at 6:30 pm.   As Author Cygnet Brown, she  has recently published her first nonfiction book: Simply Vegetable Gardening: Simple Organic Gardening Tips for the Beginning Gardener

She is also the author of historical fiction series The Locket Saga. which includes When God Turned His Head and Soldiers Don’t Cry, the Locket Saga Continues, and most recently, A Coward’s Solace, Book III of the Locket Saga

Her most recent publication were two booklets Help From Kelp and Using Diatomaceous Earth Around the House and Yard. Available in paperback.

.For more information about Cygnet Brown and her book, check out her website at http://www.cygnetbrow.com .