what do you know about St. Patrick’s Day?
St. Patrick was a real person who lived in the 300s AD. He had been kidnapped as a boy, enslaved, escaped and returned to Ireland to become an evangelist to the Irish there. (More details about his life and his Ireland connections, read Legends and Historic Places of St Patrick, The Patron Saint of Ireland at http://hubpages.com/holidays/Legends-and-Historic-Places-of-St-Patrick-The-Patron-Saint-of-Ireland
Today, St. Patrick’s Day is a day that is celebrated by the Irish all over the globe. From Ireland and the rest of the British Isles to the US and Canada to Japan and Russia and other countries, St. Patrick’s Day has even been celebrated on the International Space Station. Here’s an article that I wrote A St. Patrick’s Day Celebration around the World and Beyond: http://hubpages.com/holidays/st_patricks_day_celebration_around_the_world_and_beyond
If you follow my blog regularly, then you know that Thursdays are supposed to be the day that I use to discuss marketing my books. So what does St. Patrick’s Day have to do with marketing?
There’s a lot more than you might think.
St. Patrick’s Day is a day full of parades, celebrations of Celtic events, religious services, and of course wearing green and drinking beer. It is also a day when people make statements. A number of years ago I remember an LGBT group was in a parade letting people know that they were Irish too.
Agree with them or not, it was a marketing tool that these people used to get their message out. They went to a popular event that was heralded around the world to put out their message to the world. The press picked it up and their message went viral.
This group leveraged the holiday by going to where the people were and shouting out what they wanted people to know. Although, marching in a parade is not what we writers do, it is important we learn to leverage gatherings and events like holidays to get our message (books) out to the public.
Leveraging Holidays can be done by attending live events (or creating them) or through online events or even articles that we writers create about that holiday and spin it to relate to our books. That’s marketing and its better marketing than many writers do when they advertise on various Facebook pages which are inundated with other authors trying to sell their books too. I have seen authors post twenty-five books per day on various sites. I doubt many of them get any results from their advertising. In addition, I doubt the ones who pay to put ads online get much out of their advertising dollar either. We do far better doing what we do best and that is writing and writing about events that everyone cares about is a good way to start.
To get a little more green into your life, (saving money and healthy plants) read my free e-book Using Diatomaceous Earth around the House and Yard, it is available through Smashwords in e-pub (Nook), mobi (kindle) or pdf formats. https://www.smashwords.com/books/view/617019
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Donna Brown is pastor at Faith in God Church 1 1/2 miles south of Brandsville, Missouri on Hwy 63. Sunday services are at 10 am and Wednesday night Bible Study at 6:30 pm. As Author Cygnet Brown, she has recently published her first nonfiction book: Simply Vegetable Gardening: Simple Organic Gardening Tips for the Beginning Gardener
She is also the author of historical fiction series The Locket Saga. which includes When God Turned His Head and Soldiers Don’t Cry, the Locket Saga Continues, and most recently, A Coward’s Solace, Book III of the Locket Saga