Spring Cleaning My Website
Monday, May twenty-second was the last day of school for my daughter and I have just another seven days left at the school before my school year is over as well.
Time sure is flying by I have three books coming out in the next three months so I figured that it was time to give my website a facelift.
Therefore, I am now taking the time to reflect what I want to accomplish in my writing business. I have been looking at ways to increase the effectiveness of my book marketing online and have decided to start by cleaning out my website.
Even though anyone can click on the home tab on the navigation pane to go back to the homepage, the first thing I did to upgrade my website was to add a return to the home page on every subsequent page on the website. I put a connection at the top of the page and at the bottom of the page, making it super easy for anyone to navigate the website to look around at any of the pages.
Spruced up the Home Page
Next, I cleaned out the home page of the website. I have started to realize that the home page of my website is like the reception area of a large corporation. Imagine for a moment how a corporation with files and supplies littering the lobby would be perceived. It wouldn’t be considered a professional establishment, would it? Well, neither is a website cluttered with text. To clean it up I took most of the text portion of the webpage and moved it behind the navigation tabs and onto other pages.
I wish I could show you what mine looked like before I cleaned it up. Take my word for it, it looks much better now. In addition to moving most of the content onto other pages, I put the photos of all of my books onto slide shows and put links to the descriptions on other pages. Just click on a book and there’s the description. Again, I wish I had a before photo to show you, but take a look at what it looks like now. Click here.
Made Book Pages More Uniform
After I got the home page spring cleaned, I moved onto the subsequent book pages. Before, I had designed each of the pages at different times and used different design structures. They needed to be set up in a more uniform manner and gave them all a facelift and formatted them the same.
What I am currently working on is that I am turning the book descriptions into slideshows so that the pages had movement. It isn’t video, and I may upgrade to that at a future date, but it’s a start and should the overall performance of the site.
What’s Left?–Beyond This Clean Up-How I Plan to Keep a Website Updated
No website is ever completely done. Every website should be updated from time to time. In order to make certain that I make changes on the website from time to time, I plan to do a few things that will guarantee continuous tweaks and additions. .
One of the ways that I intend to make continual changes on my website is that I intend to add a lead-in to each of my weekly blog posts. This is where I will write a short tie in to my blog and then add a link to the full post on my blog site.
In addition, besides adding weekly blog posts, the possibility that I will eventually replace the slide shows with video, there are other things that I will do to further improve the website. In the not too distant future, I need to create a signup meme for the newsletter and have the newsletter meme on every page of the website.
In addition, I am going to further develop the media kit by adding future press releases for In the Shadow of the Mill Pond which was just released as well as my next books Living Today, the Power of Now and Write a Book to Ignite your Business.
Scheduled Time to Review Website Again
In addition to making planned additions to the website, I will need to make additional reviews of the website in the future to make certain that the website doesn’t get cluttered. The important thing that I have learned about keeping up with all of this, especially if I want to do it right, is to schedule time to make it all happen. I intend to make this happen again in three months in the week of August 20-26.
How about you? Do you have a website? Have you made navigation around your site easy? Does your home page look like a lobby or a warehouse? Are your other pages uniform? Do you have a media kit so that others can know more about you and your books and most importantly how to contact you? Are you adding elements beyond photos and text to make your website more interesting? Do you schedule maintenance time to update your website? I would love to hear your thoughts. Please comment below.