Using Social Media to Promote My Products

July 17, 2017

The rule of seven touches

I have created a rule that I try to go by when getting to know people on social media. The rule is this: As much as possible, I try to have seven touches before asking someone for anything. I feel that it is important to get to know people by reaching out to them as individuals. One reason I feel this way is that I learned that getting to know people, builds trust. A second reason is that I enjoy getting to know people this creates a genuineness that others appreciate and respond to.


I consider Twitter my marketing Fishing hole. It is so easy to make initial connections on Twitter. When I started out, I followed about twenty people per day. For a while I used a automatic posting software, but I recently decided to go to a more personal approach and go on twitter in real time. For every post that I make that is mine, I post several of other people’s posts, retweet at least one from people that I am following, like one, and reply to at least one. I try to do this four times per day, but on those days that I can’t, I post at least two times.

My Main Profile Facebook Page

On my main profile Facebook page, I tend to talk with people more on a personal level. Most of the people that I friend with on FB are people that I know or that I have gotten to know from other places. I never accept just anyone.

My Facebook Pages

I have several different Facebook pages related to various aspects of writing. I have my Author page, my Locket Saga page and other pages. Because I have different interests, I have tried to divide my Facebook friends by their interests.

Related Facebook Groups

I have also joined other Facebook groups. These groups allow me to connect with other like-minded people about very specific topics. I also have joined groups where I can post my books when they are free or for sale. Most of the time I am disappointed from the results of this type of sites.


On LinkedIn, I connect with other professionals who have connections with the writing profession. On LinkedIn, I can show what I have done and what I would like help with. The groups on LinkedIn are great places to ask questions from other professionals, seek advice, and ask for other types of help. Because it is a give and take world, I also have to share my expertise with others.


This is a form of social media that I had not thought much about until I had been to a workshop conducted by Tierney James and she suggested building social media via Pinterest. Because of her recommendation, I have created a board specifically for the Locket Saga. In addition, I am in the process of creating a board for each of my books including the Locket Saga and each of my nonfiction books.


I haven’t done much with this form of social media. With its hangouts and all, it seems as though it would be a good way to promote fiction, probably better than Facebook pages.


There are probably as many different combinations of social media that a person could use. You might also consider using Instagram or Snapchat. Use whatever works for you and whatever you do, learn to do it consistently. The important thing to understand about social media is that if you’re using social media for promotion activities, it is important to start using ones that you use consistently.




  1. All good information, Donna! I like your rule. I’ve really fallen off my schedule of late because of freelance work, but so goes life.

    • 1authorcygnetbrown said:

      Good luck with your freelance work! I just published one book, almost published another, and have two more that are at the editors! Now I am down to one book that I am working on so I have a lot more time to think about the marketing FINALLY!

    • 1authorcygnetbrown said:

      Thanks for your comment!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: