This month we are going to discuss why you should write a book if you own a business. So why should you write a book? That is the question we are going to address today.
Become Your Industry’s Expert
First reason that you should write a book to promote your business is because you have expertise that the world needs to know about. If you have been in business for any length of time, you have expert advice that you can share with others about well, just being in business. You also have expert knowledge in the service or product your business provides as well. If you’re a farmer, you have knowledge of the type of crops or animals that you raise. If you’re a plumber, you have expertise in plumbing. Are you an electrician? Are you a real estate agent? Are you an accountant? Are you a public speaker? Are you a teacher? Are you a doctor? If you do any of these things (or are good at doing anything related to your business!), you have expertise that can benefit potential customers with knowledge about specific subjects that relate to your business.
In my book: Write a Book and Ignite Your Business, I show how you can share your expertise to your customers that will benefit you and the customer in ways that you wouldn’t otherwise be able to share with them.
Promote Your Expertise While Encouraging DIY
You may ask “How, if I sell my business secrets, how will I make money with my clients? Won’t they just do it themselves?”
Sure, they might, but the truth is, they probably won’t. There might be a few things that they would do themselves. For instance, if your client bought your book about plumbing, they might be able to do a few things themselves like unclogging a drain or changing out a water strainer on the faucet, but when it comes to the difficult jobs like plumbing the whole house, your clients will be less likely to go to your competition because you wrote the book on the subject and since they have read your book, they know you much better than they do your competitor! When you have a book out about your business, you elevate your own self-worth as an expert above your competition.
In your book, make sure that you explain to any potential DIY customers when seeking expert advice is imperative. Show them what they can do on their own to save money and describe when it is necessary to get a professional. For instance, when someone is building a house, the DIY person might purchase the necessary materials (based on a chart in your book), help with the electrical work by drill the holes in the studs, running wires through the wall and then having you, if you’re the electrician, finish the wiring process and setting up the electrical inspection with the proper authorities.
Extend your Sphere of Influence Beyond the Local Economy
By writing a book about your business expertise, in addition to blowing away the local competition, you extend your expert advice beyond your normal sphere of influence. You can only be in one place at a time, but your book can spread your knowledge beyond your community. You bring income from other parts of the country into your town.
A book can create an income when you normally wouldn’t have one. I know that many people in the building profession have slow times during the winter months. If during that slow time you write a book and work at marketing that book, you can develop a following and an income during that time in the year.
A lot of self-help books are purchased during economic downtimes. In addition, many new businesses are started during these times as well. If your professional business takes a hit during these down times, marketing your book when your professional business isn’t doing as well can help you get through that economic slump. You could even license your book out to competitors outside of your own local business area and make even more! (contact me and I will explain how this works!)
Intrigued by the idea of writing a book to promote your business, but aren’t sure what exactly would be involved? Read my book: Write a Book and Ignite Your Business available in print http://www.lulu.com/shop/cygnet-brown/write-a-book-and-ignite-your-business/paperback/product-23373303.html#
and on Kindle https://www.amazon.com/dp/B076NWLTSP