Create the Business Owner Book and Publish It
In the first blog post this month, I explained why a business owner should write a book to promote his or her business. Check it out here. Last week I explained why I thought that a book created by that same business author should self-publish and use a print on demand business to print the printed copy of the book. If you haven’t read that one, read it here.
How to Market Your Business-Related Book
We ended our post last week with the business buying just one copy of the book. To market this book, I suggest start sharing it with your best customers at your brick and mortar location as well as your family and friends. If you were the business person who wrote the book, you could tell the customer that you need a certain number of books by a certain date (within a couple of weeks) that you want to order and ask if they want to get one of those books, autographed by you, of course. Ask them to pre-buy the book. If you don’t already have it, ask for their email address so that you can let them know when the book arrives. Wait no more than a couple weeks before sending in your order and let everyone who pre-bought your book when you send in the order. In addition to getting the books you sold to your family and customers, invest your profit back into more copies of your book for future sales. Once they have the autographed copy of your book, be sure to let them know how much you appreciate their business. By starting the process selling books to your family friends and current customers through pre-order, you might just be able to have the book pay for it’s own marketing.
Growing Your Local Reach
Now that you have your book out, its time to grow your book’s reach locally. One place you could go first would be to the local library and libraries in nearby towns. A lot of times, a library doesn’t want to take books that are from local authors because most local authors write fiction books. This business—related book would different because it is nonfiction and written by someone everyone in the area knows as someone in that business.
Next, if there’s a local bookstore, go visit them and see if you can set up a local book signing with them. Then go back to your family, friends and best customers and tell them that you will be signing books at the local bookstore. Ask them to help you invite people to visit you at the book store. Ask them to be your street team and start by sharing your information on social media.
Now go to, call, or email your local newspaper and let them know that you have a book out. Be sure that you have a press release to share with them about who you are and why you wrote the book. You can also do this with your local radio station and even your local television station. This publicity that you get locally should not only help get you free book publicity but will also help get you additional business from your main business.
While you’re getting your local publicity, you should also be building a following online. This means connecting with print and digital bookstores online. You can do this via YouTube videos (promoted via social media), developing a newsletter, having a website, having a blog, and writing online articles. You may have some of these already online. Others you might need to develop. You also might need help from someone within your business or even outside your business to help with many aspects building your online presence.
If they tell you they can’t afford a print copy, direct them to buy the book on Kindle. Let them know the value that they will get from having the book. Get your book distributed on all the major online bookstores.
To build business beyond your local environment, you may want to distribute your books through trade shows both book trade shows and trade shows directly related to your business. In addition, you may want to advertise in trade journals.
Get Your Copy of Write a Book and Ignite Your Business Today!
There are many other marketing options that you may want to consider as you develop your book marketing as it relates to developing your business. For more information about the ways that your business can use to market your book to promote your business, please contact me at firstname.lastname@example.org for a consultation.
Intrigued by the idea of writing a book to promote your business, but aren’t sure what exactly would be involved? Read my book: Write a Book and Ignite Your Business