A Review of the Book: Niche Down

How to Become Legendary by Being Different

by Christopher Lochhead and Heather Clancy

Some books in the business genre are how-to books and others are more inspirational. Although How-to is in the title, I would say that Niche Down is more inspirational than how-to. However, this doesn’t mean that I don’t value the book.

The whole premise of the book is that in if you want to be seen in the business world today, specifically being known online, you must have a very specific niche that you own. As Hal Elrod, the author of The Miracle Morning said in the forward, it wasn’t good enough that he was a good generic motivational speaker, author and coach, he had to be known as “The Miracle Morning” guy. You must be known for a niche that you own. You must determine how you are different.

You must be original.
You must break new ground.
You must be unique.

The authors Christopher Lochhead and Heather Clancy bring their own stories into the book. They have experience with this concept.

Christopher is a podcaster and a writer. According to Lochhead, “I prefer to collaborate with amazing people.” Heather Clancy was a journalist who, Lochhead admits taught him the business. According to Lochhead, he wrote this book because data showed that we are at the lowest levels of entrepreneurship in America history. He wanted to change that.

Clancy started her career in New York and specialized in writing about businesses like IBM and Bill Gates. She spent 20 years following the information-technology revolution. She took freelance assignments that focused on entrepreneurs because as she states, “they are fascinating, independent and creative.” When print media collapsed in 2007, she niched down and follow companies that had ecological ties.

The thesis of the book is if you want to become legendary in business, you had to declare and define a niche. The book explores individuals, and entrepreneurships that create their own niche and to become legendary in that niche. It revolves around identifying a problem that people have, create a solution, and capitalize on that solution.
The book isn’t just about theory, but demonstrates how numerous other individuals found problems, created solutions, and capitalized on that solution.

Although the book says that it is a “how to” in the title, if you’re looking for a how-to book, you’re apt to be disappointed. However, if you want inspiration for developing your own niched down entrepreneurial business, then this is definitely a must-read book.