Archive

The Marketing Focus


newsstand

There are probably as many ways to promote indie books as there are indie authors. Here is what worked and didn’t work for me.

What Didn’t Work?

Many Different things I have done to promote my books didn’t work
I did a lot of things that many people suggested. First, I tried to give away my books on KDP select. It really didn’t work for me. The KDP count down was even more disappointing.

I had read that if I would just write my books and just keep putting out books I would gradually build up book sales. This didn’t work either. Instead of having one book that no one read, I had eleven.

I was also told to do book signings. They told me to do all that I could to promote those events. I did. Book signings at bookstores were totally unfruitful. I was told to get out on the radio and do podcasts. Isolated practice, those didn’t produce sales either.

I put one of my books out on click bank. That didn’t work either.

Advertising on Facebook or Twitter Ads doesn’t work either. Nor does adding my books to static online websites that take money for having my books on their sites. All that did was lighten my already near-empty pockets.

Book Promotion Tactics that Worked

Using memes on social media. Creating memes is fun. I am glad that Tierney James showed me this little trick for getting attention on Facebook and Twitter.

Write a Review Sunday (see next week’s post)

Social Media

My connections on twitter and LinkedIn seem far more fruitful than my connections on Facebook. My Facebook connections are more friends and family whereas LinkedIn and Twitter are more business associations.

On LinkedIn, I would say that my connections are relationships from the publishing arena whereas twitter are authors who help (and who I help back) with motivation and inspiration.

LinkedIn connected me with another author who I helped edit the first book in his series.

Press Releases to Local Markets

I write my own press releases for my local markets. I write them for where I live now, but I also write them for places where I used to live. I slant my press releases to the locals.
I learned to blitz my book launches with posters, press releases, radio talk shows, podcasts, in succession. Each one individually seemed to do little, but using several different approaches seemed to help get the word out better.

I recently started making a concerted effort to reach out to help other authors do their work. For instance, I recently completely edited another author’s book.

My Dream for the Future

Soon, I would like to include video training and do more podcasting with other writers. I would like to do more work for other authors as well. I have a lot of experience in editing and formatting books and I can see how I could develop a publishing business based on these specific talents. Plus, as I dig deeper into the marketing aspects of book publicity, I should be able to help authors in this capacity as well.

Finally, I would like to create a series of online courses that show wannabes how to become successful authors and entrepreneurs. The online courses would be from teaching how to structure a novel to hiring talented help where you need it to setting up an author business tools, to structuring your online platform, to planning out your day among other things.


ab28771.jpg

So, what is guest blogging? I’m glad you asked. Guest blogging is simply writing a blog that is posted on another blogger’s blog that offers another person’s view that the host blogger invites to the blog. According to experts, guest blogging is five times more effective for gaining audiences than posting new content on your own blog. 

Guest Blogging Builds Relationships

Since blogging adds content for the guest blogger, you’re helping that person get additional content. Guest blogging not only builds relationship with you and your host blogger, but it also builds relationship with your host blogger’s audience. In addition, you’re improving your relationship with Google search engines. Simply by including links from the host blogger’s site to your site and back, you’re building quality links to quality content, the search engines will love you and reward you with more opportunity for views.

 

If you want to increase your audience and potentially your book sales, guest blogging is a win for you and for the person to whom you share your post. Guest posting will allow more exposure for your writing and your blog. By sharing your thoughts with another author’s audience, these readers may their way to your blog and you’ll have other people liking and promoting your work. You have something to share that no one else can, so you might as well spread it around.

 

How to Get Started Guest Blogging

 

To gain more of an audience, search for blogs that write in your niche and then read that blog and get to know the author of that blog.  Your style may fit into what this blog’s audience wants and needs. As a guest blogger, you will want to be sure that you are a good fit, which is why reading their posts would be a good fit. Does this author think like you do? You wouldn’t want to waste your time on a blog in which your views are not aligned to some degree with those of the blog host.

 

In addition, be sure that you have a link from the host writer’s blog back to your own.

 

You Should Also Allow Guest Posts on Your Blog

 

You should allow guests on your blog for the same reason you should guest on other blogs. You’re paying it forward by allowing some people to have the spotlight. You’re helping to promote them and, in turn, they’re promoting you too. Readers from their blog are going to come over to your blog to check out what their favorite writer wrote.

 

This is a way that you can give your audience a slightly different viewpoint. This guest has a slightly different view of your niche than you do, so it gives your audience a change of pace and a different way of thinking as well as getting to know another author in your genre. 

Want to Guest Blog?

I am currently looking for other bloggers, especially bloggers who have recently published a book to either be a guest blogger or allow me to guest blog on their blog.

 

When I guest post for someone else, I will be linking the post from my blog, promote it several times on twitter, share it on Facebook, thank you for allowing me to blog on your site, and I will answer any comments on the post.

img_8330-final-copy

 

If you guest post on my blog, I will ask you to do the same.

 

If you have a blog and would like more exposure to your blog, please contact me at cygnetbrown@gmail.com and let me know which type of blogging exchange you would prefer.

 


main street

On last week’s article, I discussed how a community could develop an anthology to promote the businesses in their community. (Read it Here) Such a book would not only help develop community relationships but could be a tool for new comers to get a better idea of what the community, especially small communities or specific communities within larger cities.

Promoting A Local Anthology

1. Before book is put together, as part of the submission project, include within the cost of the submission the cost of one copy of the book.
2. Include the ability to pre-order also at retail price, offer to sell them additional books for their family, or friends.
3. Give the businesses the option of buying more books to sell or give away when their supplies have diminished.
4. Once the book is written, published and copies are purchased, here are ways that a community can optimize its use of an anthology book written. Sell copies from your chamber of commerce.
5. Sell books at local and regional events where promoting the community would be beneficial.
6. Have a free pdf offered online from your chamber of commerce website.
7. Sell the book on Kindle and other online digital and print book sites.
8. Encourage business owners to sell copies of the book from their businesses.
9. Sell copies of books at the library bookstore, the local historical society bookstore, and at community events where people from outside the community may attend and purchase the book as a souvenir.
10. Sell copies to regional and State agencies that promote tourism of your area.
I am certain that there are probably other ways to sell your local anthology that could unify the community and benefit local tourism and business.

Explore Writing a Book to Promote Your Community

Write a Book and Ignite your Business_red

If businesses in your community would like to investigate writing an anthology for your community, please contact me at cygnetbrown@gmail.com for a consultation.
Intrigued by the idea of writing a book to promote your business, but aren’t sure what exactly would be involved? Check out my book: Write a Book and Ignite Your Business
Available in Print
http://www.lulu.com/shop/cygnet-brown/write-a-book-and-ignite-your-business/paperback/product-23373303.html#
And on Kindle
https://www.amazon.com/dp/B076NWLTSP


Create the Business Owner Book and Publish It

office building

In the first blog post this month, I explained why a business owner should write a book to promote his or her business. Check it out here. Last week I explained why I thought that a book created by that same business author should self-publish and use a print on demand business to print the printed copy of the book. If you haven’t read that one, read it here.

How to Market Your Business-Related Book

We ended our post last week with the business buying just one copy of the book. To market this book, I suggest start sharing it with your best customers at your brick and mortar location as well as your family and friends. If you were the business person who wrote the book, you could tell the customer that you need a certain number of books by a certain date (within a couple of weeks) that you want to order and ask if they want to get one of those books, autographed by you, of course. Ask them to pre-buy the book. If you don’t already have it, ask for their email address so that you can let them know when the book arrives. Wait no more than a couple weeks before sending in your order and let everyone who pre-bought your book when you send in the order. In addition to getting the books you sold to your family and customers, invest your profit back into more copies of your book for future sales. Once they have the autographed copy of your book, be sure to let them know how much you appreciate their business. By starting the process selling books to your family friends and current customers through pre-order, you might just be able to have the book pay for it’s own marketing.

Growing Your Local Reach

Now that you have your book out, its time to grow your book’s reach locally. One place you could go first would be to the local library and libraries in nearby towns. A lot of times, a library doesn’t want to take books that are from local authors because most local authors write fiction books. This business—related book would different because it is nonfiction and written by someone everyone in the area knows as someone in that business.
Next, if there’s a local bookstore, go visit them and see if you can set up a local book signing with them. Then go back to your family, friends and best customers and tell them that you will be signing books at the local bookstore. Ask them to help you invite people to visit you at the book store. Ask them to be your street team and start by sharing your information on social media.
Now go to, call, or email your local newspaper and let them know that you have a book out. Be sure that you have a press release to share with them about who you are and why you wrote the book. You can also do this with your local radio station and even your local television station. This publicity that you get locally should not only help get you free book publicity but will also help get you additional business from your main business.
While you’re getting your local publicity, you should also be building a following online. This means connecting with print and digital bookstores online. You can do this via YouTube videos (promoted via social media), developing a newsletter, having a website, having a blog, and writing online articles. You may have some of these already online. Others you might need to develop. You also might need help from someone within your business or even outside your business to help with many aspects building your online presence.
If they tell you they can’t afford a print copy, direct them to buy the book on Kindle. Let them know the value that they will get from having the book. Get your book distributed on all the major online bookstores.

Going Online

To build business beyond your local environment, you may want to distribute your books through trade shows both book trade shows and trade shows directly related to your business. In addition, you may want to advertise in trade journals.

Get Your Copy of Write a Book and Ignite Your Business Today!

Write a Book and Ignite your Business_redThere are many other marketing options that you may want to consider as you develop your book marketing as it relates to developing your business. For more information about the ways that your business can use to market your book to promote your business, please contact me at cygnetbrown@gmail.com for a consultation.
Intrigued by the idea of writing a book to promote your business, but aren’t sure what exactly would be involved? Read my book: Write a Book and Ignite Your Business

Available in print
http://www.lulu.com/shop/cygnet-brown/write-a-book-and-ignite-your-business/paperback/product-23373303.html#
And on Kindle
https://www.amazon.com/dp/B076NWLTSP


Write a Book and Ignite Your Business

October 23, 2017

Are you a business owner looking for surefire way to get the edge over your competition? Thanks to social media, the advertising world is changing. People can connect with you and your products like never before. They want to see the face behind the product. In addition, people want to know what is in it for them. They don’t care about the features so much as they want to know how what you do will benefit them. Writing a Book related to your business opens doors like nothing else can.

 

Writing a book can help you:

  1. Offer more than just your business card to your high end clients
  2. Demonstrate to your clients that you are an expert in your industry
  3. Go places you would never have dreamed of going
  4. Provide numerous chances for free publicity and even publicity that pays you!
  5. Find the ultimate marketing tool!

 

No longer is it necessary to send your book out to a traditional publisher to publish your books. You don’t have to depend on vanity presses either. Today, it is possible to publish using a system called self-publishing where you do the work of writing your book then prepare it for publication, have copies printed using print on demand technology, then market the book yourself. This book not only tells you why you should write a book to ignite your business, but it gives you a step-by-step guide that shows you how to go through the self-publishing process from an author who has been through the process numerous times.

 

This is the tenth self-published book by Cygnet Brown. She is the author of the historical romantic fiction series depicting the trials of an early American family: The Locket Saga. She has also written several nonfiction books which include: Simply Vegetable Gardening, Help from Kelp, Living Today, and Using Diatomaceous Earth around the House and Yard.

 

Get your print copy today.

 

Please help me spread the word! Share this post with your friends on your favorite social media sites!

Save

Save

Save

Save


July 17, 2017

The rule of seven touches

I have created a rule that I try to go by when getting to know people on social media. The rule is this: As much as possible, I try to have seven touches before asking someone for anything. I feel that it is important to get to know people by reaching out to them as individuals. One reason I feel this way is that I learned that getting to know people, builds trust. A second reason is that I enjoy getting to know people this creates a genuineness that others appreciate and respond to.

Twitter

I consider Twitter my marketing Fishing hole. It is so easy to make initial connections on Twitter. When I started out, I followed about twenty people per day. For a while I used a automatic posting software, but I recently decided to go to a more personal approach and go on twitter in real time. For every post that I make that is mine, I post several of other people’s posts, retweet at least one from people that I am following, like one, and reply to at least one. I try to do this four times per day, but on those days that I can’t, I post at least two times.

My Main Profile Facebook Page

On my main profile Facebook page, I tend to talk with people more on a personal level. Most of the people that I friend with on FB are people that I know or that I have gotten to know from other places. I never accept just anyone.

My Facebook Pages

I have several different Facebook pages related to various aspects of writing. I have my Author page, my Locket Saga page and other pages. Because I have different interests, I have tried to divide my Facebook friends by their interests.

Related Facebook Groups

I have also joined other Facebook groups. These groups allow me to connect with other like-minded people about very specific topics. I also have joined groups where I can post my books when they are free or for sale. Most of the time I am disappointed from the results of this type of sites.

LinkedIn

On LinkedIn, I connect with other professionals who have connections with the writing profession. On LinkedIn, I can show what I have done and what I would like help with. The groups on LinkedIn are great places to ask questions from other professionals, seek advice, and ask for other types of help. Because it is a give and take world, I also have to share my expertise with others.

Pinterest

This is a form of social media that I had not thought much about until I had been to a workshop conducted by Tierney James and she suggested building social media via Pinterest. Because of her recommendation, I have created a board specifically for the Locket Saga. In addition, I am in the process of creating a board for each of my books including the Locket Saga and each of my nonfiction books.

Google+

I haven’t done much with this form of social media. With its hangouts and all, it seems as though it would be a good way to promote fiction, probably better than Facebook pages.

 

There are probably as many different combinations of social media that a person could use. You might also consider using Instagram or Snapchat. Use whatever works for you and whatever you do, learn to do it consistently. The important thing to understand about social media is that if you’re using social media for promotion activities, it is important to start using ones that you use consistently.

Save

Save

Save

%d bloggers like this: