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There are probably as many ways to promote indie books as there are indie authors. Here is what worked and didn’t work for me.

What Didn’t Work?

Many Different things I have done to promote my books didn’t work
I did a lot of things that many people suggested. First, I tried to give away my books on KDP select. It really didn’t work for me. The KDP count down was even more disappointing.

I had read that if I would just write my books and just keep putting out books I would gradually build up book sales. This didn’t work either. Instead of having one book that no one read, I had eleven.

I was also told to do book signings. They told me to do all that I could to promote those events. I did. Book signings at bookstores were totally unfruitful. I was told to get out on the radio and do podcasts. Isolated practice, those didn’t produce sales either.

I put one of my books out on click bank. That didn’t work either.

Advertising on Facebook or Twitter Ads doesn’t work either. Nor does adding my books to static online websites that take money for having my books on their sites. All that did was lighten my already near-empty pockets.

Book Promotion Tactics that Worked

Using memes on social media. Creating memes is fun. I am glad that Tierney James showed me this little trick for getting attention on Facebook and Twitter.

Write a Review Sunday (see next week’s post)

Social Media

My connections on twitter and LinkedIn seem far more fruitful than my connections on Facebook. My Facebook connections are more friends and family whereas LinkedIn and Twitter are more business associations.

On LinkedIn, I would say that my connections are relationships from the publishing arena whereas twitter are authors who help (and who I help back) with motivation and inspiration.

LinkedIn connected me with another author who I helped edit the first book in his series.

Press Releases to Local Markets

I write my own press releases for my local markets. I write them for where I live now, but I also write them for places where I used to live. I slant my press releases to the locals.
I learned to blitz my book launches with posters, press releases, radio talk shows, podcasts, in succession. Each one individually seemed to do little, but using several different approaches seemed to help get the word out better.

I recently started making a concerted effort to reach out to help other authors do their work. For instance, I recently completely edited another author’s book.

My Dream for the Future

Soon, I would like to include video training and do more podcasting with other writers. I would like to do more work for other authors as well. I have a lot of experience in editing and formatting books and I can see how I could develop a publishing business based on these specific talents. Plus, as I dig deeper into the marketing aspects of book publicity, I should be able to help authors in this capacity as well.

Finally, I would like to create a series of online courses that show wannabes how to become successful authors and entrepreneurs. The online courses would be from teaching how to structure a novel to hiring talented help where you need it to setting up an author business tools, to structuring your online platform, to planning out your day among other things.


For a long time, I have been thinking about starting my own publishing company. I have been thinking about it since I finished writing my first book and while I was in college. I want the business to be author-centric. In other words, I want it to be a company where authors are the owners rather than just a commodity of the publishing business.
Since 2010, I have been learning how to self-publish. I made a lot of mistakes, but I learned from them, and I know I can help others avoid many of the mistakes that I made.

Over a year ago, I started writing a business plan. I decided that it would be best if the business was a corporation and I decided that it would be best if this corporation was an S corporation.
I also thought of a name for the business I decided to call it Jerjoboch Publications.
Then I got stuck. I got stuck because I was too busy writing books to find enough time to learn what I needed to learn about building a business.
I also needed money. You can’t establish a corporation without spending some money. However, I didn’t have the money to invest, nor did I feel that I had enough followers or connections with fellow authors to make this dream come true.
Because I needed to know more about marketing, since the end of NaNoWriMo last November, I have been researching that subject.

I have learned that one of the first things that I need to know is who my customers are. My customers are self-published authors who want to take charge of their own books and earn accordingly.

 

Starting last month, I have been reaching out to fellow self-published authors whose goal is to be in control of their own publishing fate. I am looking for authors who would like to form a corporation where we can work together to build an online self-published author nurturing center, a self-publishing author publishing company, an author PR firm and an author promotions company. In other words a corporation dedicated to helping authors control their own destiny.

Write a Book and Ignite your Business_red

Do you have the dream of self-publishing a book, but you don’t know where to start or what to do next? Contact me at cygnetbrown@gmail.com and we’ll see what we can do to help you. You can also check out the book I wrote about the writing process directed toward business owners who are considering self-publishing as well. Check it out at https://www.amazon.com/dp/B076NWLTSP

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