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main streetDuring the last several weeks, I shared articles about why you as a business owner should consider writing a book. If you’re a business person, and writing a book sounds like a good idea, but you don’t want to write a whole book because you either don’t have time or you don’t think you have can afford someone who can ghost write one for you, perhaps you could convince your community into creating an anthology in which you include an article about your own business.

A Unique Type of Anthology

A lot of anthologies have been written by professional writers. These anthologies might be a collection of short stories written by local authors or even a collection of stories of history. One very well-known anthology series is the Chicken Soup of the Soul series of books that have come out.
Small business communities could easily benefit from an anthology that promotes their community. I believe that communities could easily produce anthologies of stories and tip articles in the form of a book that they can sell to local citizens, home-comers, and to new comers interested in their local. These same anthologies could also be given away as a PDF on the local chamber of commerce site.
Imagine a book that mingles the elements of storytelling and tips into a book that contains numerous articles written by numerous business people who are willing to share some basic information about what they do. In addition to contact information, the local fire department chief could write about home fire safety and how to keep a small grease fire from becoming a full-blown house fire. A local police officer could share information about bicycle safety. The school principle could share what a newcomer needs to know about how to get a child into a new school. Local historians and high school students could tell stories about how the town started, stories about local sites, and interesting people of the town’s present and past. In addition, the plumber could write an article about what a person should check before calling a plumber. An electrician could write about the dangers of not calling an electrician. People from the local farmer’s market could write about the advantages of buying produce locally. In addition to telling about the children’s reading circle and the availability of Wi-Fi at the library, the local librarian can share information about the local readers’ club and local writers’ group.

The Benefits of a Community Generated Anthology

An anthology like the one suggested would bring community members closer. It would be a win-win-win for in the community. It could be a benefit to everyone in the local community from the chamber of commerce to the small business owner to the newcomer. All that needs to be done is to get each person to write (or have written for them) a chapter in the book, get it published and share it with those in the community via events, at the local businesses, or through the local chamber of commerce. It could be a pride of the community.

Explore Writing a Book to Promote Your Community

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If businesses in your community would like to look into writing an anthology for your community, please contact me at cygnetbrown@gmail.com for a consultation.
Intrigued by the idea of writing a book to promote your business, but aren’t sure what exactly would be involved? Check out my book: Write a Book and Ignite Your Business

Available in print
http://www.lulu.com/shop/cygnet-brown/write-a-book-and-ignite-your-business/paperback/product-23373303.html#
And on Kindle
https://www.amazon.com/dp/B076NWLTSP


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Write a Book and Ignite Your Business!

 

This month we are going to discuss why you should write a book if you own a business. So why should you write a book? That is the question we are going to address today.

Become Your Industry’s Expert

First reason that you should write a book to promote your business is because you have expertise that the world needs to know about. If you have been in business for any length of time, you have expert advice that you can share with others about well, just being in business. You also have expert knowledge in the service or product your business provides as well. If you’re a farmer, you have knowledge of the type of crops or animals that you raise. If you’re a plumber, you have expertise in plumbing. Are you an electrician? Are you a real estate agent? Are you an accountant? Are you a public speaker? Are you a teacher? Are you a doctor? If you do any of these things (or are good at doing anything related to your business!), you have expertise that can benefit potential customers with knowledge about specific subjects that relate to your business.

In my book: Write a Book and Ignite Your Business, I show how you can share your expertise to your customers that will benefit you and the customer in ways that you wouldn’t otherwise be able to share with them.

Promote Your Expertise While Encouraging DIY

You may ask “How, if I sell my business secrets, how will I make money with my clients? Won’t they just do it themselves?”

Sure, they might, but the truth is, they probably won’t. There might be a few things that they would do themselves. For instance, if your client bought your book about plumbing, they might be able to do a few things themselves like unclogging a drain or changing out a water strainer on the faucet, but when it comes to the difficult jobs like plumbing the whole house, your clients will be less likely to go to your competition because you wrote the book on the subject and since they have read your book, they know you much better than they do your competitor! When you have a book out about your business, you elevate your own self-worth as an expert above your competition.

In your book, make sure that you explain to any potential DIY customers when seeking expert advice is imperative. Show them what they can do on their own to save money and describe when it is necessary to get a professional. For instance, when someone is building a house, the DIY person might purchase the necessary materials (based on a chart in your book), help with the electrical work by drill the holes in the studs, running wires through the wall and then having you, if you’re the electrician, finish the wiring process and setting up the electrical inspection with the proper authorities.

Extend your Sphere of Influence Beyond the Local Economy

By writing a book about your business expertise, in addition to blowing away the local competition, you extend your expert advice beyond your normal sphere of influence. You can only be in one place at a time, but your book can spread your knowledge beyond your community. You bring income from other parts of the country into your town.
A book can create an income when you normally wouldn’t have one. I know that many people in the building profession have slow times during the winter months. If during that slow time you write a book and work at marketing that book, you can develop a following and an income during that time in the year.
A lot of self-help books are purchased during economic downtimes. In addition, many new businesses are started during these times as well. If your professional business takes a hit during these down times, marketing your book when your professional business isn’t doing as well can help you get through that economic slump. You could even license your book out to competitors outside of your own local business area and make even more! (contact me and I will explain how this works!)

Write a Book and Ignite your Business_red

Intrigued by the idea of writing a book to promote your business, but aren’t sure what exactly would be involved? Read my book: Write a Book and Ignite Your Business available in print http://www.lulu.com/shop/cygnet-brown/write-a-book-and-ignite-your-business/paperback/product-23373303.html#

and on Kindle https://www.amazon.com/dp/B076NWLTSP

 


kaleThis month, in many areas of the country, signs of spring are in the air and with that comes the first symptoms of spring fever where gardeners start dusting off their garden tools and get to work. In honor of gardeners everywhere, I have dedicated this month’s blog posts to helping gardeners get started.

Not too Early to Think about Fall Garden

This week I am sharing my experience concerning fall gardening. I know that it is not yet fall, but my personal experience has shown that it is difficult to buy quality seeds in the autumn months, so I buy all my seeds, including late summer and autumn planted seeds in the spring along with the rest of the year’s seed purchases.
July and August are the usual time to plant a fall garden. These vegetables should usually mature 60-80 days. Leafy greens and root crops are good choices for extending your annual home vegetable harvest.

When Should You Plant Your Fall Vegetables?

The secret to having great fall garden vegetables is timing. That means thinking a little differently because you must plan backward.
Start with your area’s average first fall frost date. Then look at the number of days to harvest for planting fall vegetables. You should be able to find that number on the seed packet or in the catalog description. Use that number to count back from the first frost date. Then add two weeks, because many fall vegetables grow more slowly as days shorten in fall.

How to Plant Fall Garden

Remove debris from your garden any varieties from your garden that are not performing or that have been harvested well to make room for your fresh fall crop. Pull all weeds so they don’t steal moisture and nutrients from your new young plants. Add any composted material that has matured since spring to get your new fall garden off to a good start.
Because it is hotter than in the spring, plant your crops twice as deep as you did in the spring. Keep your plants well-watered and provide shade when necessary.

Some vegetables that I recommend for the Fall Garden

Kale Hailed the Queen of Greens

https://hubpages.com/living/Kale-Hailed-the-Queen-of-Greens
Raise Healthy Collard Greens in Your Own Back Yard

https://hubpages.com/living/Raising-Collards-in-Raised-Beds
Plant Spinach All Year Round

https://hubpages.com/living/Sustaining-a-Spinach-Harvest
Plant Radishes Now to Add Color to Your Green Salad Year Round

https://hubpages.com/living/A-Continuous-supply-of-Radishes
Turnips, Parsnips and Rutabagas in the Garden

https://hubpages.com/living/Turnips-Parsnips-and-Rutabagas-in-the-Garden
Harvest Garlic from Your Own Home Garden

https://hubpages.com/living/Growing-Garlic-in-the-Home-Garden

Simply Vegetable Gardening

These and many more tips can be seen in my book Simply Vegetable Gardening. Simply Vegetable gardening is available on Kindle: https://www.amazon.com/dp/B00JHV15G6

and in Print: http://www.lulu.com/shop/donna-brown/simply-vegetable-gardening-simple-organic-gardening-tips-for-the-beginning-gardener/paperback/product-21579298.html

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red swiss chard

This month, in many areas of the country, signs of spring are in the air and with that comes the first symptoms of spring fever where gardeners start dusting off their garden tools and get to work. In honor of gardeners everywhere, I have dedicated this month’s blog posts to helping gardeners get started.

 

This week I want to talk about another way to protect and nurture your plants.  I want to discuss companion planting.

 

What is Companion Planting?

 

The Old Farmer’s Almanac defines companion planting as:

 

“Time-honored gardening wisdom says that certain plants, when grown together, improve each other’s health and yields. For instance, some plants attract beneficial insects that help to protect a companion, while other plants (particularly herbs) act as repellents. Additionally, plants that require a lot of the same nutrients as their neighbors may struggle to get enough for themselves, producing lackluster crops.”

Companion planting certainly makes sense when you think about it. Have you ever noticed that nature doesn’t grow just one type of plant in an area, but likes to throw numerous varieties together? It is not natural to grow a monocrop and a lot of the reason for that the variety supports the natural balance of nutrients in the soil.

 

The Benefits of Companion Planting

 

The benefits of companion planting include

 

1.       Shade Regulation where the taller plant shades a shorter more sun sensitive plant.

 

2.       Natural Supports where sturdy, fast growing taller plants provide natural support for vining plants.

 

3.       Improved plant health-one plant provides nutritional support for another plant species.

 

4.       Healthy soil-some plants have deeper taproots that prevent soil compaction.

 

5.       Weed suppression-planting sprawling plants around upright plants to suppress weeds.

 

Three sisters Gardening is the best-known form of companion planting.

 

Three Sisters Gardening Style

 

https://hubpages.com/living/A-Three-Sisters-Garden-Bed

 

Here are some related articles about the individual types of plants grown in a three sister’s garden.

 

Growing All Varieties of Winter Squash

 

https://hubpages.com/living/Growing-All-Types-of-Winter-Squash

 

Extend Green Bean Harvest Upward with Pole Beans

 

https://hubpages.com/living/Gardening-with-Pole-Beans

 

For the Best Sweet Corn, Grow It in Your Own Backyard

 

https://hubpages.com/living/Raising-Your-Own-Sweet-Corn

 

Three sisters isn’t the only way we can use companion planting. Here are a few other articles that explain how other plants can be part of companion planting. 

Growing Beets in the Home Garden

 

https://hubpages.com/living/Growing-Beets-in-a-Garden-Bed

 

Sweet Peppers Companion with Sweet Basil

 

https://hubpages.com/living/Plant-Sweet-Peppers-with-Basil

 

The Hottest Tips for Growing Hot Peppers at Home

 

https://hubpages.com/living/Hot-Peppers-in-the-Garden

 

Growing and Saving Seed from Heirloom Tomatoes

 

https://hubpages.com/living/Growing-and-Saving-Seed-from-Heirloom-Tomatoes

 

 Simply Vegetable Gardening

 

These and many more tips can be seen in my book Simply Vegetable Gardening. Simply Vegetable gardening is available on Kindle:

https://www.amazon.com/dp/B00JHV15G6

and in Print:

http://www.lulu.com/shop/donna-brown/simply-vegetable-gardening-simple-organic-gardening-tips-for-the-beginning-gardener/paperback/product-21579298.html

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greenbeans_galoreThis month, in many areas of the country, signs of spring are in the air and with that comes the first symptoms of spring fever where gardeners start dusting off their garden tools and get to work.

 

 

In honor of gardeners everywhere, I have dedicated this month’s blog posts to helping gardeners get started.
I have been a fan of organic gardening since reading my first issue of Organic Gardening Magazine when I was twelve years old. The principles of organic gardening always made sense to me. The ideas put forth by organic gardening principles offer solutions to many problems of modern life.

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This week I am offering a 25% discount on digital copies of my book Simply Vegetable Gardening. From today through March 10, 2018 instead of the digital book being $2.99, it will be just $2.24 for a copy! Get Yours today before the promotion expires! Go to https://www.smashwords.com/books/view/517230 to download your copy today!

Coupon Code  LY88C

Autumn Leaves are a Wonderful Resource You Should Never Burn

We often face problems in the autumn with the leaves that fall from the trees. In our hectic busy lives, we often don’t have time to deal with them until spring. When spring comes, we often pile them up and set a fire to them. This is a mistake. Here’s an article that I wrote on Hubpages.

Stop Environmental Pollution of Burning Autumn Leaves-Use Them Instead

https://hubpages.com/living/Autumn-Leaves-Dont-Burn-Them-Dont-Bag-Them-Use-Them

Compost

It is easy to make compost. Basically you need green materials (fresh green grass, manure, chopped kitchen garbage) brown material (leaves, shredded paper, chipped wood), soil, and water. In an area of your yard that is convenient to both the kitchen and the garden, layer a couple inches of each type of item listed above and let set several months, and turn the pile every couple of weeks. If you get more than an inch of rain every week, you won’t have to water the pile, but if you do, be sure to soak the pile well one time per week.

Kelp

I often question whether I have enough of the right trace minerals in my compost, so I often add kelp powder to the pile along with the other ingredients.
Kelp can be used in other ways in the garden as well. I like to use it directly as a planting nutrient. I simply sprinkle kelp to the bottom of the planting hole when planting both seeds and plants.
I also add kelp to goat and chicken feed for two reasons. The first one is to guarantee that the animals get the nutrients that they need. Many illnesses that animals get are related to nutritional deficiencies. The second reason is that the kelp in the animal manure will be passed on to plants.

help from kelp photo

Kelp is beneficial in other ways too and I have written about it in my book Help from Kelp. It is available

on Kindle

https://www.amazon.com/dp/B01C0QNN1O

and in print

http://www.lulu.com/shop/cygnet-brown/help-from-kelp/paperback/product-22518936.html

Wood Ashes

When we had a woodstove for heating, we put all our wood ashes in the garden. In addition to working the wood ashes into the soil to add the nutrients, if certain vegetables are attacked by plant eating insects, wood ashes can be sprinkled on the leaves. The wood ashes don’t taste good to the insects, so they avoid the leaves treated with the ashes. For some reason, one application is enough, but it can be reapplied after a rain.

Diatomaceous Earth

In the absence of wood ashes, DE can be used in the garden as an insect repellent. Just dust it on the plants. For more information on how to use diatomaceous earth, check out another article in Hubpages:

Why I use Diatomaceous Earth in My Home and Garden

https://hubpages.com/living/DEinhomeandgarden
Although wood ashes and diatomaceous earth do keep insects off your plants, you can over do it and as I wrote in my article, not all insects in the garden are bad, good insects do exist.

Not All Insects in the Garden are Bad

https://hubpages.com/living/Not-All-Insects-in-the-Garden-are-Bad

DE Photo

 

In addition to Help from Kelp I have another book Diatomaceous Earth Around the House and Yard You can get this book for free in a digital format at https://www.smashwords.com/books/view/617019

Or if you prefer a book in print go to http://www.lulu.com/shop/cygnet-brown/using-diatomaceous-earth-around-the-house-and-yard/paperback/product-22638910.html

 

 


January 8, 2018

Adams fall

Stress is a killer. In addition to a healthy diet and getting proper exercise, getting rid of stress is valuable to good health. We can either let it control us or we can control it. One of the ways we can control stress through regular rest and sleep. A second way to control stress is through mindfulness.

Mindfulness is becoming very popular these days. Many sites and apps are available online that show how we can use mindfulness. It is an essential ingredient in yoga and meditation programs. Mindfulness is all about living in the moment and experiencing every aspect of every sense and feeling. By taking the time to stop and observe you will decrease stress and improve your health. Mindfulness comes by becoming aware of what is happening in us and around us at any given moment.

An Easy Way to Incorporate Mindfulness Every Day

One of the ways we can do this is through becoming aware of everything around us by being aware of each one of our senses at a given moment. To do this, we must first stop everything that we are doing and observe first what we feel inside.

Close your eyes and take a few long slow deep breaths. Feel the breath as you breathe in and breathe out. Starting at the tips of your feet and moving upward toward the head, become aware of every part of your body.  Be aware of what you’re touching. Where your body is touching where you are seated. Of the feel of the air in the room upon your skin. Become aware the life-giving force within you and how you are part of the creation.

Now with your eyes still closed, listen to everything around you. What do you hear? Can you hear birds tweeting? Cars and trucks moving in the distance? Someone speaking in the next room?

What do you smell? Move your tongue around your mouth. What do you taste?

Now look around you, really look at your surroundings. What do you see?

Notice how calming this exercise is. Do this exercise from time to time in different locations, and whenever you’re feeling undue stress.

Living Today cover 2

Living Today, The Power of Now Get Your Copy Today!

This concept of the mindfulness can be used when utilizing the actions suggested in my new book Living Today, the Power of Now. Read the book and then find the area that you feel would make the biggest impact on your day and go from there.

What if you only had one day to live? How would you live your life differently?

How many days at a time can you live? You really do only have one day at any given time, and that day is today. You cannot live in the past. You cannot live in the future. Today is your day to shine.

Today, and only today, you have the power of now, and it is strongest when you know that you are on the right path.

From Living Today, the Power of Now, discover:

  • Awareness and Focus on the present moment.
  • Tips for obtaining fire starting focus
  • Change bad habits to good habits
  • Creating a Time and a Place to dream
  • What “Don’t Worry” really Means
  • Learn How to Build on Past Experiences
  • Overcome Fear and Find Faith
  • Letting Go of the Past
  • The value of forgiving yourself and others
  • And much more

Available now on Amazon Kindle and in print

Living Today, The Power of Now

Get your print copy now: http://www.lulu.com/shop/cygnet-brown/living-today-the-power-of-now/paperback/product-23261831.html

(Always Free with Kindle Unlihttp://www.lulu.com/shop/cygnet-brown/living-today-the-power-of-now/paperback/product-23261831.htmlmited) https://www.amazon.com/dp/B072WFW3HZ

 

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