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So, what is guest blogging? I’m glad you asked. Guest blogging is simply writing a blog that is posted on another blogger’s blog that offers another person’s view that the host blogger invites to the blog. According to experts, guest blogging is five times more effective for gaining audiences than posting new content on your own blog. 

Guest Blogging Builds Relationships

Since blogging adds content for the guest blogger, you’re helping that person get additional content. Guest blogging not only builds relationship with you and your host blogger, but it also builds relationship with your host blogger’s audience. In addition, you’re improving your relationship with Google search engines. Simply by including links from the host blogger’s site to your site and back, you’re building quality links to quality content, the search engines will love you and reward you with more opportunity for views.

 

If you want to increase your audience and potentially your book sales, guest blogging is a win for you and for the person to whom you share your post. Guest posting will allow more exposure for your writing and your blog. By sharing your thoughts with another author’s audience, these readers may their way to your blog and you’ll have other people liking and promoting your work. You have something to share that no one else can, so you might as well spread it around.

 

How to Get Started Guest Blogging

 

To gain more of an audience, search for blogs that write in your niche and then read that blog and get to know the author of that blog.  Your style may fit into what this blog’s audience wants and needs. As a guest blogger, you will want to be sure that you are a good fit, which is why reading their posts would be a good fit. Does this author think like you do? You wouldn’t want to waste your time on a blog in which your views are not aligned to some degree with those of the blog host.

 

In addition, be sure that you have a link from the host writer’s blog back to your own.

 

You Should Also Allow Guest Posts on Your Blog

 

You should allow guests on your blog for the same reason you should guest on other blogs. You’re paying it forward by allowing some people to have the spotlight. You’re helping to promote them and, in turn, they’re promoting you too. Readers from their blog are going to come over to your blog to check out what their favorite writer wrote.

 

This is a way that you can give your audience a slightly different viewpoint. This guest has a slightly different view of your niche than you do, so it gives your audience a change of pace and a different way of thinking as well as getting to know another author in your genre. 

Want to Guest Blog?

I am currently looking for other bloggers, especially bloggers who have recently published a book to either be a guest blogger or allow me to guest blog on their blog.

 

When I guest post for someone else, I will be linking the post from my blog, promote it several times on twitter, share it on Facebook, thank you for allowing me to blog on your site, and I will answer any comments on the post.

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If you guest post on my blog, I will ask you to do the same.

 

If you have a blog and would like more exposure to your blog, please contact me at cygnetbrown@gmail.com and let me know which type of blogging exchange you would prefer.

 


main street

On last week’s article, I discussed how a community could develop an anthology to promote the businesses in their community. (Read it Here) Such a book would not only help develop community relationships but could be a tool for new comers to get a better idea of what the community, especially small communities or specific communities within larger cities.

Promoting A Local Anthology

1. Before book is put together, as part of the submission project, include within the cost of the submission the cost of one copy of the book.
2. Include the ability to pre-order also at retail price, offer to sell them additional books for their family, or friends.
3. Give the businesses the option of buying more books to sell or give away when their supplies have diminished.
4. Once the book is written, published and copies are purchased, here are ways that a community can optimize its use of an anthology book written. Sell copies from your chamber of commerce.
5. Sell books at local and regional events where promoting the community would be beneficial.
6. Have a free pdf offered online from your chamber of commerce website.
7. Sell the book on Kindle and other online digital and print book sites.
8. Encourage business owners to sell copies of the book from their businesses.
9. Sell copies of books at the library bookstore, the local historical society bookstore, and at community events where people from outside the community may attend and purchase the book as a souvenir.
10. Sell copies to regional and State agencies that promote tourism of your area.
I am certain that there are probably other ways to sell your local anthology that could unify the community and benefit local tourism and business.

Explore Writing a Book to Promote Your Community

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If businesses in your community would like to investigate writing an anthology for your community, please contact me at cygnetbrown@gmail.com for a consultation.
Intrigued by the idea of writing a book to promote your business, but aren’t sure what exactly would be involved? Check out my book: Write a Book and Ignite Your Business
Available in Print
http://www.lulu.com/shop/cygnet-brown/write-a-book-and-ignite-your-business/paperback/product-23373303.html#
And on Kindle
https://www.amazon.com/dp/B076NWLTSP


I'd Rather be Writing

I have a tee shirt that I made that says “I Would Rather Be Writing” I have worn this tee shirt when I have been out marketing my book, but I think I am going to stop wearing it. Of course, I would rather be writing, but I really need to market if I want to make any money writing. It is just a fact. All the resistance in the world is not going to change that.
I had a comment on one of my blog posts recently from my friend Bill Holland related to the subject of public book promotion. He said:

“You could post this blog once each week for an entire year, and about 99% of the writers who read it will nod their head in agreement but never do anything you are suggesting. For whatever reason, writers do not like to promote their own books in public. It is a phenomenon that I do not understand but it is very real. Anyway, all great suggestions here.”

I started commenting back, but then I realized that this was a topic that would be better addressed in a blog post rather than simply in a comment.
What I have found is that many of us writers start to believe our own happily ever after stories. We think that somehow we will be discovered and all of our marketing troubles will be over. News flash, they are not.
When I am thinking about waiting to be discovered, a scene in Shrek The Third comes to mind. In that scene, Fiona and the other fairy tale princesses have been captured by Prince Charming and Fiona is trying to figure out how to get out of the prison cell that they are all in. The other princesses assume the position of waiting to be rescued. Fiona’s mother on the other hand determines that they need to take the situation into their own hands and get themselves out of the cell. Like these fairy tale princesses, most writers will be waiting a long time before they are discovered.
Sadly, a lot of the advice that most writers are given is that they need to write the next book in order to get success. However, without marketing, you’ll have not just one book that no one knows about, but two.
A writer who isn’t marketing is likely to complain that they are not getting any sales. They will complain that the market is saturated. Although there are a lot of books on the market, saturation isn’t the real problem. The problem is that the writer has not done marketing its due.
Sure, I could continue to complain that no one is buying my books or I can wait until the publishing prince comes to rescue me from my writing tower, or I can do the things that I know are going to make a difference. I have decided that I am going to do the things that I need to do to make book sales.
I am conducting a book launch. I am writing my own press releases and sending them out. I am scheduling public appearances and radio interviews on my own. I am doing guest blogging. I am scheduling a blog tour.

I am marketing my own books.

 

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Donna Brown is an ordained minister. As Author Cygnet Brown, she  has recently published her first nonfiction book: Simply Vegetable Gardening: Simple Organic Gardening Tips for the Beginning Gardener

She is also the author of historical fiction series The Locket Saga. which includes When God Turned His Head and Soldiers Don’t Cry, the Locket Saga Continues. Her upcoming book A Coward’s Solace will be available soon. Click here for more information about Cygnet Brown and her books.

 

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