So, what is guest blogging? I’m glad you asked. Guest blogging is simply writing a blog that is posted on another blogger’s blog that offers another person’s view that the host blogger invites to the blog. According to experts, guest blogging is five times more effective for gaining audiences than posting new content on your own blog.
Guest Blogging Builds Relationships
Since blogging adds content for the guest blogger, you’re helping that person get additional content. Guest blogging not only builds relationship with you and your host blogger, but it also builds relationship with your host blogger’s audience. In addition, you’re improving your relationship with Google search engines. Simply by including links from the host blogger’s site to your site and back, you’re building quality links to quality content, the search engines will love you and reward you with more opportunity for views.
If you want to increase your audience and potentially your book sales, guest blogging is a win for you and for the person to whom you share your post. Guest posting will allow more exposure for your writing and your blog. By sharing your thoughts with another author’s audience, these readers may their way to your blog and you’ll have other people liking and promoting your work. You have something to share that no one else can, so you might as well spread it around.
How to Get Started Guest Blogging
To gain more of an audience, search for blogs that write in your niche and then read that blog and get to know the author of that blog. Your style may fit into what this blog’s audience wants and needs. As a guest blogger, you will want to be sure that you are a good fit, which is why reading their posts would be a good fit. Does this author think like you do? You wouldn’t want to waste your time on a blog in which your views are not aligned to some degree with those of the blog host.
In addition, be sure that you have a link from the host writer’s blog back to your own.
You Should Also Allow Guest Posts on Your Blog
You should allow guests on your blog for the same reason you should guest on other blogs. You’re paying it forward by allowing some people to have the spotlight. You’re helping to promote them and, in turn, they’re promoting you too. Readers from their blog are going to come over to your blog to check out what their favorite writer wrote.
This is a way that you can give your audience a slightly different viewpoint. This guest has a slightly different view of your niche than you do, so it gives your audience a change of pace and a different way of thinking as well as getting to know another author in your genre.
Want to Guest Blog?
I am currently looking for other bloggers, especially bloggers who have recently published a book to either be a guest blogger or allow me to guest blog on their blog.
When I guest post for someone else, I will be linking the post from my blog, promote it several times on twitter, share it on Facebook, thank you for allowing me to blog on your site, and I will answer any comments on the post.
If you guest post on my blog, I will ask you to do the same.
If you have a blog and would like more exposure to your blog, please contact me at firstname.lastname@example.org and let me know which type of blogging exchange you would prefer.