Tag Archives: creating a book launch

For a long time, I have been thinking about starting my own publishing company. I have been thinking about it since I finished writing my first book and while I was in college. I want the business to be author-centric. In other words, I want it to be a company where authors are the owners rather than just a commodity of the publishing business.
Since 2010, I have been learning how to self-publish. I made a lot of mistakes, but I learned from them, and I know I can help others avoid many of the mistakes that I made.

Over a year ago, I started writing a business plan. I decided that it would be best if the business was a corporation and I decided that it would be best if this corporation was an S corporation.
I also thought of a name for the business I decided to call it Jerjoboch Publications.
Then I got stuck. I got stuck because I was too busy writing books to find enough time to learn what I needed to learn about building a business.
I also needed money. You can’t establish a corporation without spending some money. However, I didn’t have the money to invest, nor did I feel that I had enough followers or connections with fellow authors to make this dream come true.
Because I needed to know more about marketing, since the end of NaNoWriMo last November, I have been researching that subject.

I have learned that one of the first things that I need to know is who my customers are. My customers are self-published authors who want to take charge of their own books and earn accordingly.


Starting last month, I have been reaching out to fellow self-published authors whose goal is to be in control of their own publishing fate. I am looking for authors who would like to form a corporation where we can work together to build an online self-published author nurturing center, a self-publishing author publishing company, an author PR firm and an author promotions company. In other words a corporation dedicated to helping authors control their own destiny.

Write a Book and Ignite your Business_red

Do you have the dream of self-publishing a book, but you don’t know where to start or what to do next? Contact me at and we’ll see what we can do to help you. You can also check out the book I wrote about the writing process directed toward business owners who are considering self-publishing as well. Check it out at

Cover of Sailing Under the Black Flag

Cover of Sailing Under the Black Flag

Tuesday, I took you through what I do to produce a book. It took me a long time to tweak the process that I now use to produce my books. I must confess that my marketing plan, especially online has not been what I would like it to be, so lately I have been studying marketing tactics and strategies.

Gone are the days of the idea portrayed in the movie Field of Dreams where if you build it, they will come. Build a book and without marketing, my books could sit on the proverbial e-bookshelf for months.Gone too are the days, for most writers anyway, when when traditional  publishers whisk authors out of obscurity, give them huge advances on their first novels and give them the publicity tour of their dreams. I have talked to enough authors to know that I prefer the Indie author route, hard though it may be, anyway.. I have determined that if I need to do most of the marketing myself, I am going to get more of the pay than I would have if I looked for a publisher to publish my books.

Book Marketing Starts with the Book

One of the first considerations in book marketing must begin with the book itself including the cover. One important thing to remember about the cover is that the title has to be prominent. Part of the reason for this is that the book cover can be as small as thumbprint size on some sites and being able to read this title will be vital. Another important consideration on the book cover is my biography and the book description. Not only do we want an exciting description to hook the reader into the book, but it helps to consider SEO as well so that when people are looking for my type of book, the reader will easily be able to find it.

Inside the book, marketing continues not only for this specific book where you encourage readers to review the book and share it with their friends on social media, but also previous books through back of the book advertising and for future books by encouraging the reader to connect with me through my social media, my website, and my newsletter.

Before My Next Book Launches

There is a lot marketing work that can and should be done prior to a book launch. Part of that marketing includes making people aware in your social network (through social media) that you are going to be launching another book. Part of that pre-launch activity that I have started doing for my upcoming book Sailing under the Black Flag is to ask my social network which book cover design they prefer. I started with ten potential covers, reduced it to three and chose the final cover.

In addition, I need continue increasing my network, particularly influencers and other authors is something that I need to work on prior to the e-book launch.

Paperback Book Launch

Once upon a time in traditional book marketing history, books came out first as hard cover books, then as paperbacks. Now books are more likely to come out as paperbacks and e-books. Some authors start by publishing e-books first, and follow with paperbacks, but I prefer to start with the paperback and then do the e-book. Part of the reason has to do with timing. Usually, I find myself finishing the editing process just before a major summer or autumn event and I like to have physical copies of my print book available at those events. This year is no different.  I intend to have copies of Sailing under the Black Flag available for Corry Fest in June. In addition, I will contact book reviewers to see if they would be willing to read and review a pdf book while I am waiting for the print books to come in. In return for their review, I will then give them print copies of the book for reviewing the book.

E-book Launch on Amazon

I create the print book for live events, but I tend to publish e-books for online sales. Here’s my plan for the e-book launch. Prior to the e-book launch of Sailing under the Black Flag, I am going to complete the KDP select promotions that I have on my other books leading up to the e-book launch. I will have a couple of weeks between each promotion. I will promote them on all of my promotional sites. Once the In addition, I will be doing a presale of Sailing under the Black Flag on Kindle prior to the launch on Amazon. Once the book is out on e-book, I will then complete my promotion on KDP select for that book.

Wide E-book Launch

Once the e-book has completed its promotional obligation on Amazon, I will give it what is called a “wide launch” this means that I will put it out in other formats other than the format used on Amazon. For this I will be using Smashwords because Smashwords not only offers to create the various e-book formats, but they distribute to the various distribution sites as well.Over the next several weeks I will be sharing this experience with all my readers. I hope you enjoy the journey with me.

IMG_8330 final copy

Donna Brown is pastor at Faith in God Church  1 1/2 miles south of Brandsville, Missouri on Hwy 63. Sunday services are at 10 am and Wednesday night Bible Study at 6:30 pm.   As Author Cygnet Brown, she  has  published a nonfiction book: Simply Vegetable Gardening: Simple Organic Gardening Tips for the Beginning Gardener

She is also the author of historical fiction series The Locket Saga. which includes When God Turned His Head and Soldiers Don’t Cry, the Locket Saga Continues, and, A Coward’s Solace, Book III of the Locket Saga. The next book Book IV of the Locket Saga: Sailing Under the Black Flag will be out in the near future.

Her most recent publication were two booklets Help From Kelp and Using Diatomaceous Earth Around the House and Yard. Available in paperback

.For more information about Cygnet Brown and her books, check out her website at .


What should I do now?

What should I do now?

During the past week I have been working twelve hour shifts at my job that keeps the cash flow going. In addition, I have been starting to seriously market my book as well as letting people know that we are starting a writer’s club at the end of the month just two days after the book launch.

Preparing for the Book Launch

This may see sort of crazy, but I did not have a mailbox before last week, so last week on Monday I had to put up the mailbox. That done, I was able to get my home phone put in so that I could take calls about both the book launch and the writer’s club.It took me most of the whole week to get the phone put in. It was a long frustrating story that I do not care to repeat. Let’s just say that I doubt I will get internet or television service through them.

Another thing that I have done is had a flyer made for the book launch. I decided to invest a bit of advertising money into this project so that I have a professional looking poster for the launch. At the same time I am having a poster made with blank location, time and date so that I can use the same design for future author events. Yesterday I checked into the flyer’s progress.

In addition, to all of this, I have been thinking about other places that I can do author events in the future and one idea that I have is that I would like to speak at senior citizen centers around the area, then the state, and then the nation. Although some seniors like the e-book, others still prefer to read real books.

Last Thursday I ordered books for the book launch and I formatted the book to put on Kindle and is ready to add to other e-book sites later. I still haven’t thought a lot about my online book campaign. That will happen once I get a better handle on this book launch

Final cover for A Cowards Solace

Preparing For The Oregon County Writer’s Club meeting

I am not made of money, so for the flyer for this event, I went extremely low tech. I designed a black and white, text only flyer that I had copied for ten cents per copy and made fifty copies. So far I have only handed out three of the fifty. when I get my flyers for the book launch, I will hang them up around the county at the same time.

Wednesday I worked on contacting newspapers and radio stations about this writer’s club meeting.

As soon as the flyer for the book launch is done, I will be putting both flyers up around the county. I should have had them up at least a week ago, but  not everyone is as dedicated to my projects as I am. I guess.

Time On Duolingo

since i finished the second draft on my second book, on the days that I was working at my job, I spent much of my early morning and evening time on the internet doing my language courses on Duolingo. I finished all the lessons in the Spanish course, and I have been reviewing what I have learned.since I finished the lessons last month. On August first, I started French and have been doing really well in that. I studied French in high school (and failed it), but I am surprised at how much I still remember from then. (I was in high school 40 years ago!) I haven’t worked in Bubblews in several days.

So overall, most of my time has been spent preparing to market my book launch, announcing the book club, and studying Spanish and French, oh, and yes, working too. Today for a change of pace,  I will be going school shopping with my daughter, and  then tomorrow it is back to marketing.

IMG_8330 final copy


Donna Brown is an ordained minister. As Author Cygnet Brown, she  has recently published her first nonfiction book: Simply Vegetable Gardening: Simple Organic Gardening Tips for the Beginning Gardener

She is also the author of historical fiction series The Locket Saga. which includes When God Turned His Head and Soldiers Don’t Cry, the Locket Saga Continues. Her upcoming book A Coward’s Solace will be available soon. Click here for more information about Cygnet Brown and her books.

What should I do now?

What should I do now?

Can you believe it? Here it is the end of July already. Already many of us who have children are taking them back to the stores to get their back-to-school clothes. It seems as though summer just started and already we can see some of the leaves on the trees starting to change. Where did the time go?

July’s Affirmation: “I posture for Success”

Finished A Second Draft of a future publication

This month, I have worked diligently on the completion of Book V of the Locket Saga: In The Shadow of the Mill Pond which is a whodunit set in the backdrop of the whiskey rebellion of the 1790s in the then frontier town of Pittsburgh, Pennsylvania.
I finished adding the final words of the 80k on July 26 which was five days ahead of schedule.

Planning For My Book Launch in August

In addition to adding 30k to my manuscript, I have also been researching about book marketing and have spent the planning for my book launch of my next book Book III of the Locket Saga: A Coward’s Solace. This launch will occur August 29 at 1pm Saturday afternoon at the Oregon County Local Food Producers and Artisans Cooperative.
Much of the work on the launch has been done during the last week of this month. The execution of those plans will occur throughout the month of August.

Planning to Start a Writer’s Club

Another project that I have been working on is that I am getting ready to start a writer’s club here. As far as I know, there are no writer’s clubs in this area and I wanted to be in a writer’s group so I decided that I would start it. I have the place and time set for Monday, August 31 at 7pm also at the cooperative. My major challenge will be getting the word out there so that writers around here will know that this is for them.

Looking ahead to August

In August, I will be implementing the plans I made this month. At the same time, I am going to be fighting one of my biggest fears which is the fear of rejection. Every day in August, I will do at least one small thing that I am afraid to do that is related either to the book launch or the writer’s club meeting.

IMG_8330 final copy

Donna Brown is an ordained minister. As Author Cygnet Brown, she  has recently published her first nonfiction book: Simply Vegetable Gardening: Simple Organic Gardening Tips for the Beginning Gardener

She is also the author of historical fiction series The Locket Saga. which includes When God Turned His Head and Soldiers Don’t Cry, the Locket Saga Continues. Her upcoming book A Coward’s Solace will be available soon. Click here for more information about Cygnet Brown and her books.


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