June 19, 2017
June is Entrepreneurs “Do It Yourself” Marketing Month! As a self-publishing author, I enjoy taking responsible for my own marketing success. This month I am focusing a lot of my energy and time on self-publishing marketing projects. It is all part of my goals in building my publishing business during the next ninety days.
The Trouble With Traditional Advertising
I have seen a lot of articles lately regarding advertising to sell books. People think that the easiest way to get results from marketing is to create an ad campaign and wait for the results. What people don’t realize is that taking out ads is one of the least effective ways of getting results from marketing. The cost per book sale is more costly than The best way is and has always been through word of mouth and referrals.
Word of mouth can come in many different ways. One way for me to get word of mouth is for friends and family to get the word around about my books. Another is to attend live events like fairs and festivals and introduce myself to others in person. Still another way is to let people get to know me by speaking at meetings or conferences. I can also create live events of my own. On July eleventh, I am going to be attending an event that was created for me at the libraries in Mount Vernon and Marionville, Missouri.
Although I enjoy the live events and\ would love to be able to have more of them, they are costly and offer an even lower return on investment than the advertisements do for book marketing success. So what are good ways to market my book that has a better return on investment?
Free Online Marketing Techniques I Will Use During the Next 90 Days
1, Building blog and newsletter traffic-by joining with other authors through guest blogging.
Building blog and newsletter traffic is easy when I join other authors through guest blogging. It is a win-win for both of us because both my audience and the other author’s audiences benefit from the same post. Both authors also benefit.
2. Getting Reviews
One easy way to get rviews is to offer free pdf copies of Living Today, I to anyone who will agree to do a review of the bookMedia Coverage-By sending press releases to targeted media contacts.
3. Media Coverage-By sending press releases to targeted media contacts.
I can takp resposibility for my own media coveragp by sending press releases to targeted media contactsSocial Media
I can increase my social media coverage through Tweets on Twitter and Posts on Facebook and by friending more targetted people on these sites.
Over the next four weeks I am going more in depth and explain how I plan to utilize each of these in my own 90 day marketing campaign. I will then use these strategies as the basic principles of book marketing I will use over the next ninety days.
For more information about books by Cygnet Brown, for Kinde books go to
For Kinde books go to https://www.amazon.com/-/e/B007SM23IK
For Print Books Go to http://www.lulu.com/spotlight/cygnetbrown