Tag Archives: getting book reviews

June 19, 2017

June is Entrepreneurs “Do It Yourself” Marketing Month! As a self-publishing author, I enjoy taking responsible for my own marketing success. This month I am focusing a lot of my energy and time on self-publishing marketing projects. It is all part of my goals in building my publishing business during the next ninety days.

The Trouble With Traditional Advertising

I have seen a lot of articles lately regarding advertising to sell books. People think that the easiest way to get results from marketing is to create an ad campaign and wait for the results. What people don’t realize is that taking out ads is one of the least effective ways of getting results from marketing. The cost per book sale is more costly than The best way is and has always been through word of mouth and referrals.

Word of mouth can come in many different ways. One way for me to get word of mouth is for friends and family to get the word around about my books. Another is to attend live events like fairs and festivals and introduce myself to others in person. Still another way is to let people get to know me by speaking at meetings or conferences. I can also create live events of my own. On July eleventh, I am going to be attending an event that was created for me at the libraries in Mount Vernon and Marionville, Missouri.

Although I enjoy the live events and\ would love to be able to have more of them, they are costly and offer an even lower return on investment than the advertisements do for book marketing success. So what are good ways to market my book that has a better return on investment?

Free Online Marketing Techniques I Will Use During the Next 90 Days

1, Building blog and newsletter traffic-by joining with other authors through guest blogging.

Building blog and newsletter traffic is easy when I join other authors through guest blogging. It is a win-win for both of us because both my audience and the other author’s audiences benefit from the same post. Both authors also benefit.

2. Getting Reviews

One easy way to get rviews is to offer free pdf copies of Living Today, I to anyone who will agree to do a review of the bookMedia Coverage-By sending press releases to targeted media contacts.

3. Media Coverage-By sending press releases to targeted media contacts.

I can takp resposibility for my own media coveragp by sending press releases to targeted media contactsSocial Media

4.Social Media

I can increase my social media coverage through Tweets on Twitter and Posts on Facebook and by friending more targetted people on these sites.

Over the next four weeks I am going more in depth and explain how I plan to utilize each of these in my own 90 day marketing campaign. I will then use these strategies as the basic principles of book marketing I will use over the next ninety days.

For more information about books by Cygnet Brown, for Kinde books go to

For Kinde books go to

For Print Books Go to





Image via Bill_Owen Flickr Creative Commons

Another important aspect of marketing books is getting reviews. Many of the primary online book sellers (like bookbub) do not allow you to put your book on their site until you have a certain number of reviews and have an overall 4.0 review rating. Getting reviews therefore is imperative if you want to have access to such sites.

Get Reviews Locally

One obvious way that I get reviews is from family and friends and other people who organically buy my books. In addition, I have a newsletter where others read my work on a regular basis. When I have a new book that comes out, after they have read the book, I ask them to write a review. This has been my main strategy. So far, I have few reviews on each of my books. I need many more, many more. Therefore, I am making special effort to go beyond this organically produced group. I am actively seeking reviewers.

I am searching for others who regularly read books and review them. Some of these people include other authors within the same genre (building relationships with others in your same genre is beneficial in other ways as well).

Another group of people are people who regularly do reviews for local magazines or newspapers. know the magazine or newspaper’s policies concerning reviewing your work before submitting.

How to Find Reviewers of Your Book’s Genre

Still another group is someone you contact through a social media source. Amazon is a good source for that because Amazon not only tells who wrote the books, but often provides connections to reviewers who regularly review your book genre.

To find a reviewer of your book’s genre, google “book reviewer” and “your specific genre” for instance, I googled “book reviewer” “Early American historical fiction”  In addition to reviewers in Amazon I found a Booklist Online a reviewing service connected with the library service which offers reviews for libraries, book groups and book lovers. Give them the information pre-publication and they review it for you.

There are a number of other reviewer sites online that charge money to share your book with reviewers. I believe that you should never pay for reviews. It is unethical to pay a reviewer for his or her “opinion”.

There are also genre specific reviewing sites like Historical Novel Society. Historical Novel Society has an online magazine and a print magazine and posts their reviews online too. I know that other genres have their review sites too. The easiest way to find them is to google them.

Getting Reviews from Other Authors

Another way to get Reviews is to exchange reviews with other authors within your genre. My plans for next quarter (October-December) I intend to start writing reviews for other authors in exchange for that author reviewing my work. I am going to include a review on my blog as well as putting reviews on Goodreads and Amazon. I will also do interviews of these same authors on my blog in exchange for my interview on their blogs.

IMG_8330 final copy

As Author Cygnet Brown, Donna Brown  has  published  several nonfiction books including Simply Vegetable Gardening: Simple Organic Gardening Tips for the Beginning Gardener, Using Diatomaceous Earth around the House and Yard, and Help from Kelp.

She is also the author of historical fiction series The Locket Saga. which includes When God Turned His Head and Soldiers Don’t Cry, the Locket Saga Continues, and, A Coward’s Solace, Book III of the Locket Saga,  Book IV of the Locket Saga: Sailing Under the Black Flag is also on sale now!

.For more information about Cygnet Brown and buy her books, check out her website at .

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