Tag Archives: planning a book launch

For a long time, I have been thinking about starting my own publishing company. I have been thinking about it since I finished writing my first book and while I was in college. I want the business to be author-centric. In other words, I want it to be a company where authors are the owners rather than just a commodity of the publishing business.
Since 2010, I have been learning how to self-publish. I made a lot of mistakes, but I learned from them, and I know I can help others avoid many of the mistakes that I made.

Over a year ago, I started writing a business plan. I decided that it would be best if the business was a corporation and I decided that it would be best if this corporation was an S corporation.
I also thought of a name for the business I decided to call it Jerjoboch Publications.
Then I got stuck. I got stuck because I was too busy writing books to find enough time to learn what I needed to learn about building a business.
I also needed money. You can’t establish a corporation without spending some money. However, I didn’t have the money to invest, nor did I feel that I had enough followers or connections with fellow authors to make this dream come true.
Because I needed to know more about marketing, since the end of NaNoWriMo last November, I have been researching that subject.

I have learned that one of the first things that I need to know is who my customers are. My customers are self-published authors who want to take charge of their own books and earn accordingly.


Starting last month, I have been reaching out to fellow self-published authors whose goal is to be in control of their own publishing fate. I am looking for authors who would like to form a corporation where we can work together to build an online self-published author nurturing center, a self-publishing author publishing company, an author PR firm and an author promotions company. In other words a corporation dedicated to helping authors control their own destiny.

Write a Book and Ignite your Business_red

Do you have the dream of self-publishing a book, but you don’t know where to start or what to do next? Contact me at and we’ll see what we can do to help you. You can also check out the book I wrote about the writing process directed toward business owners who are considering self-publishing as well. Check it out at

Planning My Book Launch

What should I do now?

What should I do now?

I have been working lately on my book launch. I have been creating one list of individual that I want to email to invite to my book launch and creating another list of individuals to ask to guest blog for me. I also have a list of individuals or organization to request an appearance or interview, I want to individualize each of these invitations or requests. I want to let each one know why I have chosen them.
Although I want to personalize each email that I send to people that I want to get involved in my book publishing venture, I also want to begin the process by creating a template with the basic information that I want to be certain to send to each recipient. It is important to remember who, what, where, when, why. I need to be certain that there is consistency of this information on every email or letter that I send.

Writing Press Releases

I may not need Superman, but a guy like Clark Kent comes in handy when you want others to know about your book.

I may not need Superman, but a guy like Clark Kent comes in handy when you want others to know about your book.

I need to start writing my Press releases and sending them to the media and posting on social media online. Press releases  need to be standardized, but, at the same time, they also should be personalized to the recipient. For instance, I live here in Missouri, but I grew up in northwestern Pennsylvania. I want to be certain that not only do I need to be prepared to send a press release to the local newspapers and radio stations here, but I will want to be prepared with a press release to send to Pennsylvania with specifics that relate to area and my connection with that area.
Creating a Phone Script
My favorite mode of communication is writing, not speaking on the phone. However, in many cases where I have sent emails, I may have to follow up with a phone call. Again, each call will need to be personalized, but a phone script can also help ensure that all of the information that I want to relay to the person I have called is relayed and I don’t forget anything.
By creating a template phone script for specific types of contacts will help me stay on track when I call each contact. By phoning related calls at the same time, I can also build momentum with each call that I make.
Making A List And Checking It Twice, make that Thrice
This month, I have been making a series of lists. From the first list, I have created subsequent lists. I have a list of marketing ideas. I have a list of sales ideas. I have lists related to each item on the marketing ideas lists.
I have specific markets that I want to hit. I also have specific places that I want to sell my books. In addition, I have a list of people that I want to know about and potentially attend my book launch. On that list of individuals there are also groups of people that I want to research further.
From these lists I build a database of places and individuals that I am able to talk to about my book. It certainly beats going door to door.

Starting A Writer’s Group

In addition to my book launch, in August I intend to start a local writer’s group. I have been talking about starting one for several months now, however, I have finally decided to take the plunge.
I recently set the date for the writers group.  August 31 will be that first meeting. I think that the first thing that we will do at the meeting is fill out a form (that I will create) in which write down what genres that we plan to write in, what each of us hopes to get out of the writers group, and what expertise each of us feels that we bring to the group, our writing strengths, and our weaknesses. In addition, we could include on that list who we know who might be willing to speak to the group as well as our wish list of individuals who would like to hear speak to our group about writing. (Remember, skype!) We will then introduce ourselves and we will discuss what we have written on our papers. Since it will be the organizational meeting, I have will have us elect officers (except President, this year, I will be president because I am the original organizer. Next year however, we will open that position as well). Also, I was thinking about perhaps naming the writers group something more creative than The Oregon County Writers Group.
I was thinking about possibly speaking myself at this first meeting about the online writing platform and how I would suggest someone could start or improve their online platform very quickly by including book reviews (related to their genre) into their blogs (every active blog should have at least a weekly post so they might consider writing one review per month.)

IMG_8330 final copy

Donna Brown is an ordained minister. As Author Cygnet Brown, she  has recently published her first nonfiction book: Simply Vegetable Gardening: Simple Organic Gardening Tips for the Beginning Gardener

She is also the author of historical fiction series The Locket Saga. which includes When God Turned His Head and Soldiers Don’t Cry, the Locket Saga Continues. Her upcoming book A Coward’s Solace will be available soon. Click here for more information about Cygnet Brown and her books.

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