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Spring Cleaning My Website

 

Monday, May twenty-second was the last day of school for my daughter and I have just another seven days left at the school before my school year is over as well.

Time sure is flying by  I have three books coming out in the next three months so I figured that it was time to give my website a facelift.

Therefore, I am now taking the time to reflect what I want to accomplish in my writing business. I have been looking at ways to increase the effectiveness of my book marketing online and have decided to start by cleaning out my website.

Even though anyone can click on the home tab on the navigation pane to go back to the homepage, the first thing I did to upgrade my website was to add a return to the home page on every subsequent page on the website. I put a connection at the top of the page and at the bottom of the page, making it super easy for anyone to navigate the website to look around at any of the pages.

 

Spruced up the Home Page

 

Next, I cleaned out the home page of the website. I have started to realize that the home page of my website is like the reception area of a large corporation. Imagine for a moment how a corporation with files and supplies littering the lobby would be perceived. It wouldn’t be considered a professional establishment, would it? Well, neither is a website cluttered with text. To clean it up I took most of the text portion of the webpage and moved it behind the navigation tabs and onto other pages.

I wish I could show you what mine looked like before I cleaned it up. Take my word for it, it looks much better now. In addition to moving most of the content onto other pages, I put the photos of all of my books onto slide shows and put links to the descriptions on other pages. Just click on a book and there’s the description.  Again, I wish I had a before photo to show you, but take a look at what it looks like now. Click here.

 

Made Book Pages More Uniform

 

After I got the home page spring cleaned, I moved onto the subsequent book pages. Before, I had designed each of the pages at different times and used different design structures. They needed to be set up in a more uniform manner and gave them all a facelift and formatted them the same.

What I am currently working on is that I am turning the book descriptions into slideshows so that the pages had movement. It isn’t video, and I may upgrade to that at a future date, but it’s a start and should the overall performance of the site.

 

What’s Left?–Beyond This Clean Up-How I Plan to Keep a Website Updated

 

No website is ever completely done. Every website should be updated from time to time. In order to make certain that I make changes on the website from time to time, I plan to do a few things that will guarantee continuous tweaks and additions. .

 

One of the ways that I intend to make continual changes on my website is that I intend to add a lead-in to each of my weekly blog posts. This is where I will write a short tie in to my blog and then add a link to the full post on my blog site.

 

In addition, besides adding weekly blog posts, the possibility that I will eventually replace the slide shows with video, there are other things that I will do to further improve the website. In the not too distant future, I need to create a signup meme for the newsletter and have the newsletter meme on every page of the website.

 

In addition, I am going to further develop the media kit by adding future press releases for In the Shadow of the Mill Pond which was just released as well as my next books Living Today, the Power of Now and Write a Book to Ignite your Business.

 

Scheduled Time to Review Website Again

In addition to making planned additions to the website, I will need to make additional reviews of the website in the future to make certain that the website doesn’t get cluttered. The important thing that I have learned about keeping up with all of this, especially if I want to do it right, is to schedule time to make it all happen. I intend to make this happen again in three months in the week of August 20-26.

 

Your Turn

 

How about you? Do you have a website? Have you made navigation around your site easy? Does your home page look like a lobby or a warehouse? Are your other pages uniform? Do you have a media kit so that others can know more about you and your books and most importantly how to contact you? Are you adding elements beyond photos and text to make your website more interesting? Do you schedule maintenance time to update your website? I would love to hear your thoughts. Please comment below.

 

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Updating my Website

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January is a great time for me to update my website. This month I had to update my website and include the new booklets that I just finished so why shouldn’t I give it a good look over and at least proofread for any errors.

Next I have updated my LinkedIn Page and Twitter Page

Updating My LinkedIn Page

A couple weeks ago LinkedIn was reorganized. One of the improvements on this page was that I can now be part of one hundred groups rather than just one. LinkedIn seems to be a great place to start updating my social media pages.

Here’s a few other changes that I am going to make concerning using LinkedIn:

  1. I am going to create and use custom invitations and connect with then people per week who are within my target audience.
  2. When someone agrees to join my network, I will send them a follow up thank-you. In this followup I will see if we can connect even further by either requesting a phone conversation, requesting a meeting over coffee or perhaps offer the individual a free gift.
  3. I will engage with my audience by commenting on status updates, published posts, or company page updates.
  4. I will post ten helpful status updates per week. I will post six pieces of great content that I did not write, three pieces of great content that I did write and one promotional post promoting my books or services.

Making the Most of Twitter

I learn that twitter posts  have been added to the recent algorithms in Google. So in addition to updating my profile, I have decided to better understand how I can use these new algorithms. There are however important things that make some tweets more valuable than others. Here are a few of the ways that can improve a tweet’s opportunity to hit Google’s front page.

  1. Use high quality phrases and hashtages.
  2. Do Not repeat the same information over and over again your twitter feed. Broadcasting the same tweets will hurt your tweet’s reach on Google.
  3. Do post regular quality posts, however
  4. Follow and comment of twitter’s trending topics.
  5. Images increase your tweet’s chances of making the front page on google, therefore always include a photo with every tweet.
  6. Post 2-3 quality posts per day about your various topics and link back to articles that you wrote.
  7. Think before you tweet. Removing your tweet from twitter doesn’t mean that it is necessarily totally gone. If it was commented on, it might still be available for viewing on Google..
  8. Monitor your twitter stream regularly. if problems arise in comments, you can quickly address them.
  9. Pin a quality post that encourages visitors to learn more about you and what you do.

Something new for Fridays-Video Fridays

Since I have moved my dates of when I am doing my blog posts, it gives me a long stretch of four days when I don’t have anything posted. I don’t however want to write another blog so I decided that I would put a video blog up of a video that someone else has done about the writing process or book marketing. This way, you will be hearing writing ideas from a different perspective. These perspectives may or may not reflect the views of this blogs author.

IMG_8330 final copy

Donna Brown is pastor at Faith in God Church  1 1/2 miles south of Brandsville, Missouri on Hwy 63. Sunday services are at 10 am and Wednesday night Bible Study at 6:30 pm.   As Author Cygnet Brown, she  has recently published her first nonfiction book: Simply Vegetable Gardening: Simple Organic Gardening Tips for the Beginning Gardener

She is also the author of historical fiction series The Locket Saga. which includes When God Turned His Head and Soldiers Don’t Cry, the Locket Saga Continues, and most recently, A Coward’s Solace, Book III of the Locket Saga

Her most recent publication were two booklets Help From Kelp and Using Diatomaceous Earth Around the House and Yard. Available in paperback.

.For more information about Cygnet Brown and her book, check out her website at http://www.cygnetbrow.com .

 

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