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So, what is guest blogging? I’m glad you asked. Guest blogging is simply writing a blog that is posted on another blogger’s blog that offers another person’s view that the host blogger invites to the blog. According to experts, guest blogging is five times more effective for gaining audiences than posting new content on your own blog. 

Guest Blogging Builds Relationships

Since blogging adds content for the guest blogger, you’re helping that person get additional content. Guest blogging not only builds relationship with you and your host blogger, but it also builds relationship with your host blogger’s audience. In addition, you’re improving your relationship with Google search engines. Simply by including links from the host blogger’s site to your site and back, you’re building quality links to quality content, the search engines will love you and reward you with more opportunity for views.

 

If you want to increase your audience and potentially your book sales, guest blogging is a win for you and for the person to whom you share your post. Guest posting will allow more exposure for your writing and your blog. By sharing your thoughts with another author’s audience, these readers may their way to your blog and you’ll have other people liking and promoting your work. You have something to share that no one else can, so you might as well spread it around.

 

How to Get Started Guest Blogging

 

To gain more of an audience, search for blogs that write in your niche and then read that blog and get to know the author of that blog.  Your style may fit into what this blog’s audience wants and needs. As a guest blogger, you will want to be sure that you are a good fit, which is why reading their posts would be a good fit. Does this author think like you do? You wouldn’t want to waste your time on a blog in which your views are not aligned to some degree with those of the blog host.

 

In addition, be sure that you have a link from the host writer’s blog back to your own.

 

You Should Also Allow Guest Posts on Your Blog

 

You should allow guests on your blog for the same reason you should guest on other blogs. You’re paying it forward by allowing some people to have the spotlight. You’re helping to promote them and, in turn, they’re promoting you too. Readers from their blog are going to come over to your blog to check out what their favorite writer wrote.

 

This is a way that you can give your audience a slightly different viewpoint. This guest has a slightly different view of your niche than you do, so it gives your audience a change of pace and a different way of thinking as well as getting to know another author in your genre. 

Want to Guest Blog?

I am currently looking for other bloggers, especially bloggers who have recently published a book to either be a guest blogger or allow me to guest blog on their blog.

 

When I guest post for someone else, I will be linking the post from my blog, promote it several times on twitter, share it on Facebook, thank you for allowing me to blog on your site, and I will answer any comments on the post.

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If you guest post on my blog, I will ask you to do the same.

 

If you have a blog and would like more exposure to your blog, please contact me at cygnetbrown@gmail.com and let me know which type of blogging exchange you would prefer.

 


Create the Business Owner Book and Publish It

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In the first blog post this month, I explained why a business owner should write a book to promote his or her business. Check it out here. Last week I explained why I thought that a book created by that same business author should self-publish and use a print on demand business to print the printed copy of the book. If you haven’t read that one, read it here.

How to Market Your Business-Related Book

We ended our post last week with the business buying just one copy of the book. To market this book, I suggest start sharing it with your best customers at your brick and mortar location as well as your family and friends. If you were the business person who wrote the book, you could tell the customer that you need a certain number of books by a certain date (within a couple of weeks) that you want to order and ask if they want to get one of those books, autographed by you, of course. Ask them to pre-buy the book. If you don’t already have it, ask for their email address so that you can let them know when the book arrives. Wait no more than a couple weeks before sending in your order and let everyone who pre-bought your book when you send in the order. In addition to getting the books you sold to your family and customers, invest your profit back into more copies of your book for future sales. Once they have the autographed copy of your book, be sure to let them know how much you appreciate their business. By starting the process selling books to your family friends and current customers through pre-order, you might just be able to have the book pay for it’s own marketing.

Growing Your Local Reach

Now that you have your book out, its time to grow your book’s reach locally. One place you could go first would be to the local library and libraries in nearby towns. A lot of times, a library doesn’t want to take books that are from local authors because most local authors write fiction books. This business—related book would different because it is nonfiction and written by someone everyone in the area knows as someone in that business.
Next, if there’s a local bookstore, go visit them and see if you can set up a local book signing with them. Then go back to your family, friends and best customers and tell them that you will be signing books at the local bookstore. Ask them to help you invite people to visit you at the book store. Ask them to be your street team and start by sharing your information on social media.
Now go to, call, or email your local newspaper and let them know that you have a book out. Be sure that you have a press release to share with them about who you are and why you wrote the book. You can also do this with your local radio station and even your local television station. This publicity that you get locally should not only help get you free book publicity but will also help get you additional business from your main business.
While you’re getting your local publicity, you should also be building a following online. This means connecting with print and digital bookstores online. You can do this via YouTube videos (promoted via social media), developing a newsletter, having a website, having a blog, and writing online articles. You may have some of these already online. Others you might need to develop. You also might need help from someone within your business or even outside your business to help with many aspects building your online presence.
If they tell you they can’t afford a print copy, direct them to buy the book on Kindle. Let them know the value that they will get from having the book. Get your book distributed on all the major online bookstores.

Going Online

To build business beyond your local environment, you may want to distribute your books through trade shows both book trade shows and trade shows directly related to your business. In addition, you may want to advertise in trade journals.

Get Your Copy of Write a Book and Ignite Your Business Today!

Write a Book and Ignite your Business_redThere are many other marketing options that you may want to consider as you develop your book marketing as it relates to developing your business. For more information about the ways that your business can use to market your book to promote your business, please contact me at cygnetbrown@gmail.com for a consultation.
Intrigued by the idea of writing a book to promote your business, but aren’t sure what exactly would be involved? Read my book: Write a Book and Ignite Your Business

Available in print
http://www.lulu.com/shop/cygnet-brown/write-a-book-and-ignite-your-business/paperback/product-23373303.html#
And on Kindle
https://www.amazon.com/dp/B076NWLTSP


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Write a Book and Ignite Your Business!

 

This month we are going to discuss why you should write a book if you own a business. So why should you write a book? That is the question we are going to address today.

Become Your Industry’s Expert

First reason that you should write a book to promote your business is because you have expertise that the world needs to know about. If you have been in business for any length of time, you have expert advice that you can share with others about well, just being in business. You also have expert knowledge in the service or product your business provides as well. If you’re a farmer, you have knowledge of the type of crops or animals that you raise. If you’re a plumber, you have expertise in plumbing. Are you an electrician? Are you a real estate agent? Are you an accountant? Are you a public speaker? Are you a teacher? Are you a doctor? If you do any of these things (or are good at doing anything related to your business!), you have expertise that can benefit potential customers with knowledge about specific subjects that relate to your business.

In my book: Write a Book and Ignite Your Business, I show how you can share your expertise to your customers that will benefit you and the customer in ways that you wouldn’t otherwise be able to share with them.

Promote Your Expertise While Encouraging DIY

You may ask “How, if I sell my business secrets, how will I make money with my clients? Won’t they just do it themselves?”

Sure, they might, but the truth is, they probably won’t. There might be a few things that they would do themselves. For instance, if your client bought your book about plumbing, they might be able to do a few things themselves like unclogging a drain or changing out a water strainer on the faucet, but when it comes to the difficult jobs like plumbing the whole house, your clients will be less likely to go to your competition because you wrote the book on the subject and since they have read your book, they know you much better than they do your competitor! When you have a book out about your business, you elevate your own self-worth as an expert above your competition.

In your book, make sure that you explain to any potential DIY customers when seeking expert advice is imperative. Show them what they can do on their own to save money and describe when it is necessary to get a professional. For instance, when someone is building a house, the DIY person might purchase the necessary materials (based on a chart in your book), help with the electrical work by drill the holes in the studs, running wires through the wall and then having you, if you’re the electrician, finish the wiring process and setting up the electrical inspection with the proper authorities.

Extend your Sphere of Influence Beyond the Local Economy

By writing a book about your business expertise, in addition to blowing away the local competition, you extend your expert advice beyond your normal sphere of influence. You can only be in one place at a time, but your book can spread your knowledge beyond your community. You bring income from other parts of the country into your town.
A book can create an income when you normally wouldn’t have one. I know that many people in the building profession have slow times during the winter months. If during that slow time you write a book and work at marketing that book, you can develop a following and an income during that time in the year.
A lot of self-help books are purchased during economic downtimes. In addition, many new businesses are started during these times as well. If your professional business takes a hit during these down times, marketing your book when your professional business isn’t doing as well can help you get through that economic slump. You could even license your book out to competitors outside of your own local business area and make even more! (contact me and I will explain how this works!)

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Intrigued by the idea of writing a book to promote your business, but aren’t sure what exactly would be involved? Read my book: Write a Book and Ignite Your Business available in print http://www.lulu.com/shop/cygnet-brown/write-a-book-and-ignite-your-business/paperback/product-23373303.html#

and on Kindle https://www.amazon.com/dp/B076NWLTSP

 


Last week, I heard that futurists believe that within the next one hundred years, thanks to the increase in global communication, everyone will only be speaking three languages. English (because it is the language of global business), Spanish (because it is the language of the common people, and Mandarin Chinese (because, even though there is a one child limit in China, there will still be a lot of Chinese.) Since I now know both English and Spanish, and my middle son is fluent in Mandarin Chinese, my family has these languages covered.

I think that it would be sad to lose languages like French or Swedish, Hebrew or Russian or any number of languages that exist today. There’s an essence of individuality in all languages.  How sad it would be if the Normans had not brought the English poulet leaving us with the Anglo-Saxon word chicken. How rich our language has become with the addition of poultry and pullet. which are English adaptations of the French word.

This whole language thing keeps me returning to the idea of NewSpeak in George Orwell’s book: 1984.  If words for certain concepts do not exist, then the concepts will also disappear. Rather than voting or conversing on facebook, writing what I write communicates the freedoms that I have in writing in my native tongue.

My preferred way to communicate is through writing.

If you were to ask me how I prefer to communicate, Hands down, I would have to say that I prefer to communicate through the written word.

It  doesn’t bother me to write an email or write an article or even write a book. I love the fact that I can write down whatever I want, edit or delete it before putting it out for someone else to read.

. . .But I Hate Texting

I don’t know why, but I hate texting. Okay, actually I do know why. I don’t like all those tiny little buttons that I have to touch when I text. I don’t like the fact that I have to pick at each letter and sometimes hit the letter next to the one that I intended to poke at. My husband has voice activated texting, but I don’t have that. Maybe I would like that better, but I am just not into the learning curve that is involved with learning how to use that system.

Making A Phone Call Is For Me Is LIke Pulling Teeth

Another thing I hate doing is making phone calls. I would rather stand in front of a room full of strangers than I would to talk on the phone.

I would rather talk to anyone in person than I would to talk on the phone.

How about you? What is your favorite form of communication?

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If a picture is like a thousand words, then I like this type of communication as well.

Donna Brown is an ordained minister. As Author Cygnet Brown, she  has recently published her first nonfiction book: Simply Vegetable Gardening: Simple Organic Gardening Tips for the Beginning Gardener

She is also the author of historical fiction series The Locket Saga. which includes When God Turned His Head and Soldiers Don’t Cry, the Locket Saga Continues. Her upcoming book A Coward’s Solace will be available soon. Click here for more information about Cygnet Brown and her books.

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